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Communiqué 53 Cover Image
- PMLiVE

RAPP

- PMLiVE

Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

- PMLiVE

FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

- PMLiVE

Creativity in health communications

Does the industry have the courage to push boundaries?

- PMLiVE

Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

- PMLiVE

Pfizer targets women in Viagra campaign

Hope a female voice will encourage men to seek treatment for erectile dysfunction

- PMLiVE

Pharma spent $342m on journal advertising in first half of 2014

J&J led spending and Invokana was most advertised brand

- PMLiVE

Langland steals the pharma show at first Lions Health

But judges decide no industry work deserves this year's Grand Prix

- PMLiVE

US cancer ads come under fire

Study concludes that cancer advertisements tug at the heartstrings without providing sufficient information

- PMLiVE

Print health ad spend in US remains buoyant

Companies paid $45m on advertising in professional print journals in January 2014, a 7 per cent rise year-on-year

- PMLiVE

FDA mulls use of side effect voiceover in TV advertising

Agency considers updating how drug risks are communicated

- PMLiVE

ASA bans two Botox ads

Dermaskin Clinics and HB Health forced to remove promotions from website homepages

- PMLiVE

New FDA guidance for advertising

Clarifies circumstances when drug names need to be mentioned

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