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Rare Revolution Magazine

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SO What Global launches patient engagement venture

New agency will focus on aiding pharma companies’ pursuit of patient-centricity

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Drug of choice

Can patients make the right decisions?

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Defining value: has anyone asked the patient?

The real-world challenges patients face give them unique views on ‘value’

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Austrian project raises dementia awareness through art

Aims to challenge and reframe societal understandings of dementia

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Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

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Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

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Digitally yours: How to build effective relationships in virtual space

Can you imagine life without mobile and digital access? Certainly not. But is the healthcare sector making the most of the opportunities?

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Diabetes UK uses Lego to address diabetes myths

Teams up with Brickabetes to document the highs and lows of living with diabetes

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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EMA recruits patient voices for its management board

Continues its drive to embed patients' values within drug assessment

The death of deference

We are entering an age when authority matters less

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