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- PMLiVE

Novartis launches European advanced breast cancer campaign

Campaign launches with audio/visual installation

- PMLiVE

From marketing to medical: Pharma’s informational source shift

The changing role of medical information in HCP communications pathways

- PMLiVE

Communicating clearly: using PowerPoint properly

How to design and use data slides that really add to your presentation.

- PMLiVE

Virgo Health opens New York and Singapore offices

Susan Cuozzo will head the US team and Rachel Norager the Singapore team

- PMLiVE

Swedish regulator rules Boehringer press release is advertising

German pharma company fails to appeal decision

Guide to selecting a healthcare comms agency

Whitepaper published by US agency White Space Healthcare Marketing

Inspired Science hires Peter Levantis to head medical writing team

He joins from MJL Advertising, where he was acting copy director

Cardiorentis hires Tonic Life for global PR strategy

Agency to raise the drug company’s profile in the cardiology drug market

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

- PMLiVE

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