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rebranding
This page shows the latest rebranding news and features for those working in and with pharma, biotech and healthcare.
GSK unveils its brand identity as it demerges from Haleon
The new logo has been posted online, alongside news of a renewed company strategy and purpose
Latest news
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Bedrock Group rebrands as Resonant Group
Rebranding as Resonant Group reflects our objective to provide the best, most impactful communication solutions for tomorrow’s world,” said David Youds (pictured above), founder and chief executive officer of Resonant
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Pfizer introduces new logo in a ‘shift from commerce to science’
First major rebranding in 70 years for pharma giant. Pharma giant Pfizer has unveiled its first major rebranding in 70 years, with a new logo that ‘signal[s] a shift from
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Boris Johnson to unveil ‘talent visa’ for high-flying scientists
It will come into effect on 20 February. Critics – including Liberal Democrat home affairs spokesperson Christine Jardine – have suggested the changes amount to a rebranding exercise for a scheme that has
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Fishawack acquires Dudnyk
The organisation’s values are very much aligned with ours.”. The company is currently undergoing a rebranding, which it says will better reflect its core beliefs.
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FCB Health expands into Germany
Most recently, the network’s UK-based agencies have undergone some rebranding. ICC will be known as FCB Health London, and FCB Halesway will be named FCB Health Hampshire.
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Latest Intelligence
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Rebranding in an evolving world
A time for investment. One of the many benefits of the rebranding and refinancing of the company is that it has allowed us to shift the focus of the business so ... Acquiring Correvio was a truly landmark step in our journey of rebranding and
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When is it time to rebrand?
A rebranding decision is challenged by crucial questions: What is the business imperative for this change?
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Focusing on value
Oschmann's appointment was announced last year at the same time as the company unveiled a rebranding exercise that is nothing if not eye-catching.
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What can pharma learn from Olympic sports coverage?
Sky's huge financial backing has been a major factor in the rebranding of the English Premier League (EPL), making it one of the most popular and attractive sports competitions in
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Rediscovering the X factor
You can find out more about the organisation at www.geneticalliance.org.uk. “Tudor Reilly has provided us with out-standing support in researching, creating and planning our rebranding.
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Latest appointments
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M Booth Health appoints Karen Strauss to lead strategy and innovation
Bornstein. The appointment follows the recent rebranding of M Booth Health, which was formerly the US division of Health Unlimited until it was acquired by Next Fifteen Communications Group last October.
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Branding Science adds to senior management team
Previously, Chandler was Brand Health International's research director, having originally co-founded the firm as Context Research International in 1986 before rebranding in 2005.
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infill healthcare communication rebrands and appoints UK head
German agency infill has undertaken a rebranding exercise that will see it operate as infill healthcare communication as it looks expand its global reach.
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Huntingdon Life Sciences appoints Joseph Bedford
Commenting on his new role Bedford said: “I am very pleased to take on this position and look forward to playing my part in rebranding these two market leading companies and
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Latest from PMHub
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Pharmerit rebrands to OPEN Health
Pharmerit, a global leader in Health Economics and Outcomes Research (HEOR) and Market Access, has undergone an extensive rebranding to fully integrate with OPEN Health.
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CRYOPORT APPOINTS MIND+MATTER AS PART OF A GLOBAL BRAND DEVELOPMENT TENDER
We selected Mind Matter to support our brand journey based on their global capability, extensive industry experience, smart approach to rebranding methodologies, emphasis on insights and KPIs and the ability to
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A MERGER THAT MATTERS
24/7 access to sector experts with ‘unparalleled breadth and depth’ of capabilities The launch of Mind Matter is one the transformational initiatives being announced as part of the rebranding of
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Ashfield Healthcare Communications rebrands as Ashfield Health
Following a healthcare communications career spanning over two decades of leadership in five countries, Amar Urhekar takes the helm as Global President of the > 1, 450 strong network that is rebranding
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Rob Pilbrow joins OPEN Health as Global Managing Director, Medical Writing
Rob said: “I’m delighted to be joining such a well-respected company at this exciting time in its journey, following the rebranding and consolidation of practices at the end of
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