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rebranding

This page shows the latest rebranding news and features for those working in and with pharma, biotech and healthcare.

GSK unveils its brand identity as it demerges from Haleon

GSK unveils its brand identity as it demerges from Haleon

The new logo has been posted online, alongside news of a renewed company strategy and purpose

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  • Rebranding in an evolving world Rebranding in an evolving world

    A time for investment. One of the many benefits of the rebranding and refinancing of the company is that it has allowed us to shift the focus of the business so ... Acquiring Correvio was a truly landmark step in our journey of rebranding and

  • When is it time to rebrand? When is it time to rebrand?

    A rebranding decision is challenged by crucial questions: What is the business imperative for this change?

  • Focusing on value Focusing on value

    Oschmann's appointment was announced last year at the same time as the company unveiled a rebranding exercise that is nothing if not eye-catching.

  • What can pharma learn from Olympic sports coverage? What can pharma learn from Olympic sports coverage?

    Sky's huge financial backing has been a major factor in the rebranding of the English Premier League (EPL), making it one of the most popular and attractive sports competitions in

  • Rediscovering the X factor

    You can find out more about the organisation at www.geneticalliance.org.uk. “Tudor Reilly has provided us with out-standing support in researching, creating and planning our rebranding.

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Innovative Trials

Innovative Trials is a leading global clinical trial patient recruitment company. With over 10 years’ experience, Innovative Trials deploys “boots-on-the-ground”...

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