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remote healthcare

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PMEA 2016 finalists announced

AbbVie, Bayer, Celgene and Novartis are up for the prestigious Company of the Year

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Strengthening market access deliverables by harnessing the patient journey

In today’s multi-stakeholder environment, pharma companies need to coordinate their stakeholder interactions between functions to ensure consistency of message and efficiency of cost. Market access has a critical role to...

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European women’s health needs people-centred approach, says WHO

Call comes as it develops new health and wellbeing strategy for the region

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SO What Global launches patient engagement venture

New agency will focus on aiding pharma companies’ pursuit of patient-centricity

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Defining value: has anyone asked the patient?

The real-world challenges patients face give them unique views on ‘value’

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Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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An effective commercial model for cancer care

Patient-centric cancer care

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Creating an engaging experience for patients

The patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit....

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Stronger together

A patient-focused strategy is high on the agenda, with a top-down approach favoured by industry leaders

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Where the patients are…

Working towards a model of geolocation of care

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Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

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Magic Eyes

How patient art can generate broader insights

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