ABPI reprimands for four pharma firms

Shire breached the Code by distributing a journal reprint containing a bar chart giving an incorrect and misleading comparison between Shire's medicine and that of a competitor, and for failing

Exceeding expectations

In addition, spend in traditional mass marketing activities such as advertising and reprint distribution is under pressure as it is becoming harder to show the value of these activities.

Sponsored titles raise impartiality issue

The publication is said to have contained only reprints of articles, most of them sympathetic towards Merck products, in a format with marked similarities to an independent, peer-reviewed journal, and

Journals are a `marketing tool'

For a drug company, a favourable trial is worth thousands of pages of advertising, which is why a company will sometimes spend upwards of $1m on reprints of the trial for

Weather the storm

only positive results - as well as attempting to manipulate medical journals by offering to 'buy' significant numbers of reprints should they publish positive reviews of trial results.

Legal and regulatory affairs

Digital’s ever-changing display of ideas

Create an index if that's more helpful for your business; ie that a digital download is 0.8 as effective for your brand as a pickup of a reprint at

Managing stable angina

a poster at the British Cardiovascular Society meeting (June 2010). distribution of guideline reprints.

Oxford University Press

Two new ePrint packages offer a holistic and innovative solution to the traditional article reprint, ever popular at conferences and rep meetings. ... Angela Joines, our advertising and reprints manager in Cary, North Carolina, has recorded a quick

More tell, less sell: HCP-centric comms

Content requested by HCPs[8]:. Journal reprints. Diagnostic instruments. Clinical trial data. ... clinical trial data, disease information, and journal reprints.[8].

Use and Perception of Scientific Medical Reprints

PDF File: 868.6 KB. 44 (0) 1932 355 399. Address:. Hersham Place Technology Park. Molesey Road. Hersham. Walton-on-Thames. Surrey. KT12 4RS. UK.

Healthcare Media Europe – HME Ltd

HME are long-established specialists in the planning, buying, management and delivery of reprints, ePrints and copyright permissions for the healthcare industry. ... As reprint providers, HME go beyond delivery. As well as managing the planning, buying