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sales rep

This page shows the latest sales rep news and features for those working in and with pharma, biotech and healthcare.

The forefront of technology innovation

The forefront of technology innovation

They know they have a responsibility to pass on this feedback but for a busy on-the-road sales rep, this just isn’t a priority. ... This would alleviate pressure on the sales rep, who has other more pressing tasks to attend to.

Latest news

  • Three agencies join forces to form ONEHealth Three agencies join forces to form ONEHealth

    Meanwhile, Mercury’s Mick Kelly and Dave Hoey with their broader creative team, will bring sector knowledge of creation and production of brand assets, ranging from adverts to sales rep collateral.

  • Gradually, then suddenly Gradually, then suddenly

    A third kept on with a sales-rep led model when doctors preferred Google.

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    Long gone are the days where success is defined by the sales rep, yet the planning process, skills and resource in pharma still heavily focus on this space.”. ... sales force.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    As QuintilesIMS’ report into the core challenge of multichannel marketing - Channel Preference Versus Promotional Reality - points out, the traditional sales rep model that has disappeared in many other industries remains strong ... Worse still, only 11

  • Riding the wave of digital disruption Riding the wave of digital disruption

    So when a sales rep is presenting to a group, they have to work out what the message is in accordance with who is present at that time. ... In the past, sales reps could not answer doctors' questions and that was where the line of enquiry stopped.

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