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sales rep
This page shows the latest sales rep news and features for those working in and with pharma, biotech and healthcare.
The forefront of technology innovation
They know they have a responsibility to pass on this feedback but for a busy on-the-road sales rep, this just isn’t a priority. ... This would alleviate pressure on the sales rep, who has other more pressing tasks to attend to.
Latest news
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Three agencies join forces to form ONEHealth
Meanwhile, Mercury’s Mick Kelly and Dave Hoey with their broader creative team, will bring sector knowledge of creation and production of brand assets, ranging from adverts to sales rep collateral.
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Gradually, then suddenly
A third kept on with a sales-rep led model when doctors preferred Google.
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Pharma's first 'performance marketing' agency launched
Long gone are the days where success is defined by the sales rep, yet the planning process, skills and resource in pharma still heavily focus on this space.”. ... sales force.
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La La Land? The myth of multichannel excellence
As QuintilesIMS’ report into the core challenge of multichannel marketing - Channel Preference Versus Promotional Reality - points out, the traditional sales rep model that has disappeared in many other industries remains strong ... Worse still, only 11
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Riding the wave of digital disruption
So when a sales rep is presenting to a group, they have to work out what the message is in accordance with who is present at that time. ... In the past, sales reps could not answer doctors' questions and that was where the line of enquiry stopped.
More from news
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Latest Intelligence
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The state of pharma customer experience
But it should give companies pause for thought that a digital call with a sales rep is almost identical, in terms of the CX it delivers, to a traditional ... Of course, all the different rep channels, from face-to-face to email communications, have
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Communicating for change – creating effective medical communications
And we are in far better shape. Medical communications once meant reaching a physician through a sales rep, journals and congresses and a few other tactical means.
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‘It’s not about you, it’s about them’ – putting customer needs first in our communications
What’s happening right now? Webinars are being utilised to disseminate medical education and sales representatives have adapted to life on video calls. ... Increasingly, ‘approved email’ is being used to supplement rep activity, following up sales
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Multichannel engagement and the need for greater understanding of European markets
The pandemic also poses an obvious threat to the face-to-face nature of being a sales rep, and as a result we are likely to see this time act as ... These experiences come hand-in-hand with sales rep face-to-face communication. Currently, only a small
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Why pharma should invest in the education of doctors
Yet despite doctors calling out for more educational resources, the pharma industry can still find it hard to break from sales rep calls and other traditional methods of engaging with doctors. ... Thinking of sales in this way creates a shift to a
More from intelligence
Approximately 2 fully matching, plus 17 partially matching documents found.
Latest appointments
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HCA appoints Mike Dixon as its new CEO
Prior to that he served at Jago Pearce, and subsequently Huntsworth Health, Burson Marseteller and Ruder Finn, having started his career as a medical sales rep for Abbott.
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Sanofi hires David Loew from Roche
The move marks the end of a 21-year career at Roche for Loew, who joined the company as a sales rep in 1992.
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Ruder Finn expands UK leadership team
consultancy WG Group and sales rep positions with Abbott and Searle.
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Coulter Partners expands North American team
Her experience covers commercial, clinical, R&D, and manufacturing operations. McCloskey has extensive administrative support experience in medical affairs, marketing, business development and human resources, and was previously a pharma sales
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Sartorius promotes Stefan Schlack to senior VP of marketing
He has worked for Sartorius since 1996, beginning his career as a sales rep, and was most recently group vice president of global pharma key account management.
More from appointments
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Latest from PMHub
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The Evolving Role of the Sales Rep
What does this shift look like for the role of the sales rep moving forward? ... Some HCPs realize that they like fewer interruptions from sales representatives and they limit their contacts.
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Omnichannel strategies to revolutionize the healthcare professional experience
They discuss the opportunities of omnichannel and explore how the roles of sales representatives and MSLs can evolve to drive greater personalization. ... As a result, sales representatives and medical science liaisons (MSLs) remain critical to the
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Global Marketing, Technology, and Innovation
Especially, he focuses on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.
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Impetus Digital Fireside Chat with Jim Lefevere from Roche
Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.
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What everyone forgets about good organisational change in pharma
core. They must examine how well they really understand their customers, their mechanisms for building and deriving value from customer insight, and their strengths and weaknesses in non-sales-rep channels.
More from PMHub
Approximately 4 fully matching, plus 16 partially matching documents found.
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- AbbVie’s Rinvoq receives FDA approval for Crohn’s disease
- AstraZeneca announces positive phase 3 results for Tagrisso combination in lung cancer
- Bayer’s Nubeqa combination recommended by NICE to treat metastatic prostate cancer
- Bristol Myers Squibb presents positive results for idiopathic pulmonary fibrosis drug
- Novo Nordisk announces positive phase 3 results for oral weight-loss drug
- Sanofi reports positive new data for multiple sclerosis treatment tolebrutinib
- Medscape Medical Affairs Selected as Finalist for 2023 Communiqué Awards
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- BMS and Janssen’s antithrombotic granted FDA fast track designation
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Oxford PharmaGenesis
Oxford PharmaGenesis is an independently owned HealthScience communications consultancy, providing services to the healthcare industry, professional societies and patient groups....
Latest intelligence
- Patient Clinical Trial & Communications Plan Review: A Customer Story
- ...
- Working together to achieve better patient pathways
- Digital tools can supercharge patient treatment and outcomes but the importance of the patient voice cannot be underestimated...
- Design-thinking. Iterating for continuous improvement.
- How design can lead improvement within Pharma...
