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scientific method
This page shows the latest scientific method news and features for those working in and with pharma, biotech and healthcare.
Healthcare and the artificial intelligence revolution
Imagine trying to achieve this feat using traditional means. It would have taken thousands of man-hours from highly skilled scientific experts to trawl through the data and attempt to look ... Dr Narain and his Berg colleagues are fundamentally
Latest news
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Escaping wicked problems
There's a fair chance that your list will include words like logical, rational, process or method. ... This is an important observation because, encultured in the scientific method as we are, many life science industry executives default to a rational
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This month in pharma
It was 1946 before the scientific method caught up with the logic, however, with the UK Medical Research Council's (MRC) study into the use of antibiotic streptomycin as a treatment
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AZ wins product liability case
At the heart of these cases are unproven claims that Seroquel causes diabetes in individual plaintiffs, however plaintiffs have been unable to show through any accepted scientific method that AZ is
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Latest Intelligence
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Brand teams: why are some smarter than others?
Loops of insight. The deductive approach to creating insight has its origins in the work of Agyris and Schon, two American researchers, and is correspondingly scientific in its method.
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Latest appointments
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McCann Health appoints Daniel Carucci as global medical director
He will be based in New York and New Jersey and will work across McCann Health’s global network to boost the agency’s scientific credentials, bringing a wealth of experience. ... His in-depth understanding of the scientific method and practical
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Latest from PMHub
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Is your clinical trial method tried and tested with patients in mind?
This means thinking about patients when discussing, writing and designing recruitment materials, whilst also using a multi-method approach. ... Let me explain why. We work in the business of the scientific method — rigorously testing one thing against
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Curb your enthusiasm (if you want to impress)
We are weaned on the scientific method: set up a hypothesis, test and re-test it to establish proof and falsifiability, stack up the evidence, then invite other scientists to chuck ... Scientific data is still the payload, but creativity enables you to
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- Novo Nordisk and Valo Health agree deal worth up to $3.3bn
- Landscape review reveals £1.1bn of UK funding for rare diseases
- Cancer Research UK partners with French cancer institute
- New diagnosis pathway has been launched to mark European Myeloma Day
- Impacting Lives with Rare Disease Education
- Sandoz biosimilar receives EC approval to treat MS
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Six Degrees Medical Consulting
For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
