Chinese regulators restrict Baidu healthcare advertising

Healthcare advertising accounts for 20-30% of Baidu's search revenue - with search marketing representing around 85% of its total sales. ... The firm said it would also have to indicate clearly which search results are marketing information and the

The rise of search marketing in healthcare

Forward-thinking companies are investing in their teams and training people in social media; analytics; data visualisation; search engine marketing; and search engine optimisation in order to provide more relevant solutions ... Search engine marketing

Health Unlimited launches search marketing agency

Our bespoke team demystifies search engine marketing and brings simplicity to a complex field, delivering outstanding natural and paid search results and returns for our clients.”. ... The new agency will offer natural (organic) and paid search

WPP buys two more firms

The first acquisition saw WPP's market research company Millward Brown acquire InsightExpress, a US-based provider of media analytics and marketing accountability solutions. ... It has 100 staff. Clients include Google, Netflix and Microsoft. The second

Publicis builds North American portfolio

Hawkeye offers a range of integrated digital marketing services including data and analytics, website design and development and social and mobile marketing. ... Last year saw the group buy US healthcare analytics firm Verilogue, India's Beehive

Digital

Marketing

Stop marking your own homework

An external objective assessment of brand plans provides an unbiased view of one of the key determinants of marketing performance. ... Most pharmaceutical companies use internal checks and balances to ensure that their marketing is up to scratch.

Get connected in pharma marketing

Search engines, social media, online research and other consumer-controlled communications allow for deeper insights into customers' thoughts, motivations and behaviours. ... Fortunately we have insights into our customers that allow a 'science' to be

Case study: Generating awareness of Rheumatoid Arthritis

Streaming Well distributed the video through a ground-breaking online strategy using existing social media channels which engaged viewers without the use of paid search marketing.

Tom Griffiths appointed as head of digital at Virgo Health

of digital channels, from content-led search and social marketing to app and website design and build.

Graphiters

We offer Web develpment, App development, Search engine optimization, Social media marketing &Graphic design services.

How to build an online medical information service that resonates with your customers

of health care practitioners are searching online for treatment strategies and guidelines, with 46% using search engines to assist with prescribing decisions. ... This information will inform the service design. It might sound simple, but visibility in

Health Unlimited launches search engine marketing offering

London, Thursday July 2nd 2015; Health Unlimited, the global integrated healthcare communications group, has today launched Search Unlimited which will deliver search engine optimisation (SEO) and search engine marketing (SEM) solutions ... Our bespoke

Health Unlimited

We are Unapologetic.We deliver integrated solutions across public relations, multi-channel marketing, medical education, social, search, market research and neuroscience. ... London, Thursday July 2nd 2015; Health Unlimited, the global integrated

Life's guide to search engine marketing

Life's guide to search engine marketing.