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- PMLiVE

Sex

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

Anthill Agency

- PMLiVE

Don’t forget email in your marketing strategy

Could it be the most underrated marketing channel in pharma?

- PMLiVE

Pharma lobbying in the US

Is it a matter of freedom of speech?

Take the Multichannel Health Check

Complete the Multichannel Health Check to find out what type of marketer you are and receive expert advice on how to get to the next step.

Blue Latitude Health

- PMLiVE

Pharma investment in marketing flat in 2013

And top 10 companies reduced yearly spend on sales force and marketing channels

- PMLiVE

Going off-label?

There’s a thin line between the legitimate and fraudulent 'off-label' promotion, as a recent US court case highlights

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

- PMLiVE

Pharma facing EU challenge over promotional products ban

Manufacturers of USB sticks, sticky notes and pens complain to the European Commission

- PMLiVE

Carving an identity through customer-focused innovation

Building pharma brands driven by customer-focused innovation will enable companies to differentiate their products in a crowded marketplace

- PMLiVE

Translating value in pharma marketing

A new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large

- PMLiVE

Is it a commitment issue?

How to manage your strategy in times of doubt

- PMLiVE

Team Gold

Putting a best practice sharing model in place

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