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- PMLiVE

Simponi

- PMLiVE

VCCP Health wins Mundipharma’s new product launch business

Agency hired to drive new product launches across Europe

- PMLiVE

J&J’s Simponi wins FDA approval in ulcerative colitis

Adds to rheumatoid arthritis, psoriatic arthritis and active ankylosing spondylitis indications in the US

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Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

- PMLiVE

Letting the patient voice be heard

How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?

Advertising Association slams recent NGO healthcare lobbying

Chief executive Lefroy questions tactics of public health advocates

- PMLiVE

Langland triumphs at PM Society Advertising Awards

Windsor agency scoops seven wins at the UK ceremony

- PMLiVE

Singing from the same songsheet

You can tell a strong relationship if you walk in on a client/agency meeting, eavesdrop for 10 minutes and can’t tell who works for the client and who for the...

- PMLiVE

Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

J&J files intravenous Simponi formulation in US

FDA approval would complement J&J’s current subcutaneously-administered product

- PMLiVE

Anatomy of your brand

In his feature Dissecting the anatomy of your brand, Kevin talks about ways to add value to your product. Now apply that thinking…

- PMLiVE

7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

- PMLiVE

Get the research model right

Read the three golden rules that can enhance your campaign’s research model. Written by a leading planning expert, turn now to this valuable, quick-glance advice on the use of methodologies.

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