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Snapchat
This page shows the latest Snapchat news and features for those working in and with pharma, biotech and healthcare.
Transformation in healthcare professionals’ digital behaviours
Many of the social networks still experiencing success today started as website-based networks such as Facebook, Twitter and Reddit, while others like Instagram, Snapchat and Tik Tok have been developed
Latest news
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Snapchat arrives at scientific meetings
Meanwhile, on this side of the pond the UK’s National Institute for Health and Care Excellence (NICE) also began exploring Snapchat earlier this year. ... NICE’s first foray into the world of Snapchat was a short campaign to raise awareness among
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La La Land? The myth of multichannel excellence
These handpicked statistics, which don’t include other data that shows the growth in channels such as Snapchat, Instagram, Twitter and even radio, are enough to make every non-pharma marketer
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Top ten tech trends
For example, tech outfits collaborating with more unexpected emerging mega powers like SnapChat.
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Strategic planning in pharma and avoiding frog soup
HCPs are not using the 'magical pharma marketing web', nor are they using Snapchat to discuss cases with patients - yet marketers rush towards new digital tools simply because they think they
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Latest Intelligence
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The modern doctor is a digital nomad
Do doctors use Snapchat? Is your pharmacist on Instagram? Tools such as Facebook and Twitter are a decade old and have become part of the social consciousness of a generation. ... Other examples of 'live' surgery include plastic surgeon, Matthew Schulman
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The future is bright
3. Millennials are visual. They choose SnapChat, YouTube and Instagram. 2.
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Latest from PMHub
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Who is attending this meeting?
That's the losing battle cry of every parent who's desperate to tear their family's attention away from Snapchat, Fortnite and work emails, so they can all spend some
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Using technology to make your exhibitions stand more successful
For example, visitors use the booth to take selfies with virtual props which are then overlaid on top of their photos (just like Snapchat filters).
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Can we ‘outsmart’ smartphone addiction by using it to develop effective health apps?
Some of the most successful apps now leverage heavily this factor, generating compulsive content consumption in the viewers: both Snapchat and Instagram Stories allow users to upload pictures and videos throughout
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Time to snap up the opportunities
Despite plummeting viewing figures for Snapchat influencers, opportunities for communicators to target specific audiences still abound. ... Snapchat will provide ‘use’ and ‘view’ rates so that you can measure the performance of your filter.
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The Missing Ingredient in Online Healthcare: Trust
Change a known user interface to improve the consumers’ experience, for example, but if you change it too much you can cause suspicion and frustration (here’s looking at you, SnapChat…).
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- Strategic behaviour
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- Pharmaceutical Marketing Strategies For The Digital Age
- In the digital age, a strong digital marketing strategy is crucial for businesses, especially in the highly competitive and complex pharmaceutical industry. There are key trends shaping pharmaceutical marketing, such...
