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social listening

This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.

WHO publishes new infodemic management tools for pandemic preparedness

WHO publishes new infodemic management tools for pandemic preparedness

The new social listening on respiratory pathogens outlines the development of the taxonomy and offers advice for analysts planning to incorporate it into their work. ... Previously, WHO has developed and implemented public health taxonomies for social

Latest news

  • Achieving health equity: a focused approach to redefining our medical communications efforts

    Other various strategies can be employed to better understand these gaps and their implications for our clients, such as social listening, literature reviews or stakeholder partnerships. ... What social and cultural barriers might the patient population

  • The digital shift in pharma marketing The digital shift in pharma marketing

    These companies scored poorly on tools’ deployment for social listening, which has a significant bearing on collecting real-world data. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD). ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Someone like you Someone like you

    followers on social media. ... While there are challenges with such ‘social listening’ platforms, such as the inability to distinguish between ambiguous or ill-defined terminology, the artificial intelligence and deep learning algorithms being

  • Patient engagement hygiene factors Patient engagement hygiene factors

    Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.

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  • emotive boosts its client services team emotive boosts its client services team

    Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes

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