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social listening
This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.
WHO publishes new infodemic management tools for pandemic preparedness
The new social listening on respiratory pathogens outlines the development of the taxonomy and offers advice for analysts planning to incorporate it into their work. ... Previously, WHO has developed and implemented public health taxonomies for social
Latest news
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Achieving health equity: a focused approach to redefining our medical communications efforts
Other various strategies can be employed to better understand these gaps and their implications for our clients, such as social listening, literature reviews or stakeholder partnerships. ... What social and cultural barriers might the patient population
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The digital shift in pharma marketing
These companies scored poorly on tools’ deployment for social listening, which has a significant bearing on collecting real-world data. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD). ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Someone like you
followers on social media. ... While there are challenges with such ‘social listening’ platforms, such as the inability to distinguish between ambiguous or ill-defined terminology, the artificial intelligence and deep learning algorithms being
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Patient engagement hygiene factors
Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.
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Latest Intelligence
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Insight to impact: how insights are shaping medical affairs strategies
Listening imperatives and structured insight collection shouldn’t limit an interaction, but instead, act as a gateway to meaningful and compliant discussions. ... We will also see the continuing rise of the digital opinion leader, making insights from
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Patient-centred drug development: how far have we come and what’s next?
One tried and tested approach is to first seek a broad representative picture of patient challenges, experiences and unmet needs, typically through activities such as real-world studies, surveys and social ... When seeking patient perspectives or advice,
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Now that COVID-19 vaccines have been approved, it’s our turn, healthcare communicators
A combination of social listening, influencer mapping, search analysis and quantitative research can help identify the similarities and differences among our audiences. ... Research must be iterative and ongoing, using a combination of regular steering
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Encouraging patient participation in real-world studies
Listening to patients should always be part of protocol design to minimise the patient burden, increase enrolment and bolster retention. ... A variety of methodologies – ranging from interviews, surveys, social listening and co-design workshops to
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Tracking communications trends in healthcare
Within a single day, the chart and the expression began echoing within news media and social media platforms across the entire world. ... We need to go beyond social listening to understand the connections between different stakeholder audiences and key
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Latest appointments
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emotive boosts its client services team
Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes
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Latest from PMHub
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Listening and hearing - how patients’ online behaviour can help us to improve wellbeing in psoriasis.
The following article was developed using information gathered through primary and secondary desk research, including a recent Social Listening project conducted by our team at Mednet. ... Social listening means investigating the online conversations
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The 7 truths behind successful Healthcare influencer engagement programmes
The ever growing need to reach HCPs and patients via a range of social platforms means we’re experiencing a shift towards engaging those who are comfortable communicating in these spaces, ... Social listening can help here to identify where your target
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The Evolving Role of Social Media in Healthcare
In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. ... In addition, many organizations are now using social media for nonaccredited medical education, social listening, and facilitation of
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Leveraging KOL insights to succeed in a data-driven world
For Hoffman, this is where social listening can support data scraping. ... Social listening can provide an understanding of not only who says what, but who is in contact with whom,” she explains.
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How a design mindset can lead to better medical outcomes
embracing and experimenting with new technologies in mobility and social media. ... Truly understanding how patients talk about living with a condition may be best done through a social listening exercise or an ethnographic study.
More from PMHub
Approximately 3 fully matching, plus 21 partially matching documents found.
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- HCP ENGAGEMENT STUDY: Pharma shifts top priority to HCP insights and impact metrics
- AstraZeneca/Merck’s Lynparza combination recommended by NICE for advanced ovarian cancer
- BMS shares positive phase 3 results for Opdivo/Yervoy combination in colorectal cancer
- Stanford Medicine researchers find blood tests help predict organ failure
- GSK and GCOA report reveals global inequities in adult immunisation uptake
- A “Leaky Pipeline” and the Loss of Talented Female Physicians
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Wave Healthcare Communications
Wave combine scientific, medical and brand expertise to deliver clinically focused programmes that are trusted by HCPs, drive better patient...
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