This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.
The new social listening on respiratory pathogens outlines the development of the taxonomy and offers advice for analysts planning to incorporate it into their work. ... Previously, WHO has developed and implemented public health taxonomies for social
Other various strategies can be employed to better understand these gaps and their implications for our clients, such as social listening, literature reviews or stakeholder partnerships. ... What social and cultural barriers might the patient population
These companies scored poorly on tools’ deployment for social listening, which has a significant bearing on collecting real-world data. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD). ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
followers on social media. ... While there are challenges with such ‘social listening’ platforms, such as the inability to distinguish between ambiguous or ill-defined terminology, the artificial intelligence and deep learning algorithms being
Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.
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Listening imperatives and structured insight collection shouldn’t limit an interaction, but instead, act as a gateway to meaningful and compliant discussions. ... We will also see the continuing rise of the digital opinion leader, making insights from
One tried and tested approach is to first seek a broad representative picture of patient challenges, experiences and unmet needs, typically through activities such as real-world studies, surveys and social ... When seeking patient perspectives or advice,
A combination of social listening, influencer mapping, search analysis and quantitative research can help identify the similarities and differences among our audiences. ... Research must be iterative and ongoing, using a combination of regular steering
Listening to patients should always be part of protocol design to minimise the patient burden, increase enrolment and bolster retention. ... A variety of methodologies – ranging from interviews, surveys, social listening and co-design workshops to
Within a single day, the chart and the expression began echoing within news media and social media platforms across the entire world. ... We need to go beyond social listening to understand the connections between different stakeholder audiences and key
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Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes
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The following article was developed using information gathered through primary and secondary desk research, including a recent Social Listening project conducted by our team at Mednet. ... Social listening means investigating the online conversations
The ever growing need to reach HCPs and patients via a range of social platforms means we’re experiencing a shift towards engaging those who are comfortable communicating in these spaces, ... Social listening can help here to identify where your target
In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. ... In addition, many organizations are now using social media for nonaccredited medical education, social listening, and facilitation of
For Hoffman, this is where social listening can support data scraping. ... Social listening can provide an understanding of not only who says what, but who is in contact with whom,” she explains.
embracing and experimenting with new technologies in mobility and social media. ... Truly understanding how patients talk about living with a condition may be best done through a social listening exercise or an ethnographic study.
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Wave combine scientific, medical and brand expertise to deliver clinically focused programmes that are trusted by HCPs, drive better patient...