Please login to the form below

social listening

This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

These companies scored poorly on tools’ deployment for social listening, which has a significant bearing on collecting real-world data. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD). ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
Someone like you

followers on social media. ... While there are challenges with such ‘social listening’ platforms, such as the inability to distinguish between ambiguous or ill-defined terminology, the artificial intelligence and deep learning algorithms being
Patient engagement hygiene factors

Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.
Ogilvy and Pulsar reveals latest ‘social check-up’ report

Partikas explains that the agency uses Pulsar’s social listening platform, which captures year-on-year social media data and for this year in particular, “it is clear there has been ... In comparison, all social channels have seen decreases in
Navigating the social media waters in healthcare

Measurement is absolutely key in your social strategy – and thankfully, it’s easy to measure – with a range of social listening tools available. ... The social media landscape in pharma is changing shape – and for the better.

More from news
Approximately 0 fully matching, plus 26 partially matching documents found.

Latest Intelligence

Patient-centred drug development: how far have we come and what’s next?

One tried and tested approach is to first seek a broad representative picture of patient challenges, experiences and unmet needs, typically through activities such as real-world studies, surveys and social ... When seeking patient perspectives or advice,
Now that COVID-19 vaccines have been approved, it’s our turn, healthcare communicators

A combination of social listening, influencer mapping, search analysis and quantitative research can help identify the similarities and differences among our audiences. ... Research must be iterative and ongoing, using a combination of regular steering
Encouraging patient participation in real-world studies

Listening to patients should always be part of protocol design to minimise the patient burden, increase enrolment and bolster retention. ... A variety of methodologies – ranging from interviews, surveys, social listening and co-design workshops to
Tracking communications trends in healthcare

Within a single day, the chart and the expression began echoing within news media and social media platforms across the entire world. ... We need to go beyond social listening to understand the connections between different stakeholder audiences and key
Is anybody listening?

Social media listening may seem a relatively new phenomenon – but it relies on the basic principles of marketing 1.0.”. ... Ultimately, dialogue is – by definition – a two-way street, so companies cannot rely solely on social media listening.

More from intelligence
Approximately 0 fully matching, plus 24 partially matching documents found.

Latest appointments

emotive boosts its client services team

Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes

More from appointments
Approximately 0 fully matching, plus 1 partially matching documents found.

Latest from PMHub

Three things to consider when using social listening research for patient recruitment

Getting the right kind of data from social listening begins with asking the right questions. ... Here are a few examples you should consider when filtering through social listening messages:.
Is this common data mistake killing your digital patient recruitment?

Without realising, you could be falling into the trap of using social data — insights into recent, relevant trends and topics — to inspire your content. ... Creating content inspired by trends in social data might initially mean more interaction.
Overcoming the digital patient recruitment challenges of connecting with patients

But a solution to this could be using social listening tools. ... Social listening can help you understand the psychology behind patient behaviour, and you’ll be surprised at the insights you can gain from this.
Is your clinical trial method tried and tested with patients in mind?

For example, there are huge benefits in using direct patient insights from advocacy groups, as well as conducting social listening exercises.
What you can do to help make invisible illnesses more visible?

For example, Pelican Healthcare with their inspiring #BeTheChange campaign. Overall, social listening revealed a strong and growing community of people campaigning for invisible illness recognition. ... If you want to read more in-depth findings from our