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social media listening
This page shows the latest social media listening news and features for those working in and with pharma, biotech and healthcare.
Teva launches online cancer portal My Day
The debut of My Day follows a Teva-sponsored social media listening project that identified differences in the way that men and women talk about cancer online. ... The social media listening research found male prostate cancer patients tended to focus on
Latest news
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A five-step plan for patient-centred digital communications
A blueprint for social media. A serious patient communication strategy must start with a comprehensive social media blueprint; that is, listening to the Internet, and not just your company website - the ... Digital inspiration for pharma on mobile,
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Former Opinion Matters founder launches new agency
Yolo Communications aims to build on social media strategies. Former markettiers4dc director, Nik Harta has launched his own full-service research and marketing agency called Yolo Communications. ... use technology to benefit our clients and are
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Digital disruption
In the pharmaceutical industry many companies have taken large and commendable steps by adopting new technologies, developing digital assets and even listening to social media conversations on their products or disease ... Digital inspiration for pharma
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Digital marketing: same rules, different tools
But companies considering social media monitoring should move to 'listening with intent', meeting hears. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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'Don’t jump into a lake headfirst' and other pharma social media tips
Start 'listening' to social media. Pharma companies have been experimenting with social media 'listening', but they should do more of it. ... When it comes to pharma, Gillian says social media 'listening' should be a key first step for companies that are
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Latest Intelligence
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Is anybody listening?
Social media listening may seem a relatively new phenomenon – but it relies on the basic principles of marketing 1.0.”. ... Ultimately, dialogue is – by definition – a two-way street, so companies cannot rely solely on social media listening.
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Five questions guiding the way to actual patient-centricity
Real, individual stories are very insightful. These conversations are ideally accompanied by tools such as social media listening, which can tell you more about emotions, questions asked and even the language ... We worry about the effort real patients
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Digital mania - a question of value
Listening to patients is the only way to understand value. If you had a marketing budget burning a hole in your pocket, where would you invest? ... Hearing what patients have to say, especially in the digital space using social media listening, is
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Positive disruption in business intelligence
Among the widespread disappointment expressed by patients, caregivers and HCPs, some took to social media to challenge the manufacturer. ... While it may be difficult for a pharmaceutical company to engage in open public debate with HCPs via social media
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Customer experience rules the digital age
offline. Think for a moment about the number of points at which a patient, for example, may come into contact with your brand: a Google search, a social media conversation, online ... No longer do we need to rely solely on recall alone; through
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Approximately 0 fully matching, plus 9 partially matching documents found.
Latest from PMHub
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Three things to consider when using social listening research for patient recruitment
Social listening has some pitfalls to look out for. As social listening is conducted via social media, some posts can be misleading because of their tone of voice. ... It’s likely that social listening software would still detect this as relating to
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What you can do to help make invisible illnesses more visible?
1 There is a sense of community on social media. The social listening analysis revealed a sense of community between people with invisible illnesses; people use social platforms to be heard, ... They use social media to share insight into their
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Why you need to consider virtual patient insights
Where do you get virtual patient insights? It may be easiest to start with social media listening. ... The social listening aspect enables you to engage with patients in a relatable manner, whilst also ensuring you’re covering all of your bases.
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Good design saves lives
The best way is to focus on digital – whether it be webinars, virtual events, chatbots, websites, social media and social listening are great way to engage with different stakeholder groups. ... Thanks to a combination of soaring social media usage and
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Building trust in clinical trials whilst it is in the public eye
Surely then we’ve done our job right? Is social listening the first step? ... Something that we’re finding really insightful here at COUCH Health is social listening.
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Approximately 1 fully matching, plus 14 partially matching documents found.
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