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social media listening

This page shows the latest social media listening news and features for those working in and with pharma, biotech and healthcare.

Teva launches online cancer portal My Day

Teva launches online cancer portal My Day

The debut of My Day follows a Teva-sponsored social media listening project that identified differences in the way that men and women talk about cancer online. ... The social media listening research found male prostate cancer patients tended to focus on

Latest news

  • A five-step plan for patient-centred digital communications A five-step plan for patient-centred digital communications

    A blueprint for social media. A serious patient communication strategy must start with a comprehensive social media blueprint; that is, listening to the Internet, and not just your company website - the ... Digital inspiration for pharma on mobile,

  • Former Opinion Matters founder launches new agency Former Opinion Matters founder launches new agency

    Yolo Communications aims to build on social media strategies. Former markettiers4dc director, Nik Harta has launched his own full-service research and marketing agency called Yolo Communications. ... use technology to benefit our clients and are

  • Digital disruption Digital disruption

    In the pharmaceutical industry many companies have taken large and commendable steps by adopting new technologies, developing digital assets and even listening to social media conversations on their products or disease ... Digital inspiration for pharma

  • Digital marketing: same rules, different tools

    But companies considering social media monitoring should move to 'listening with intent', meeting hears. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • 'Don’t jump into a lake headfirst' and other pharma social media tips

    Start 'listening' to social media. Pharma companies have been experimenting with social media 'listening', but they should do more of it. ... When it comes to pharma, Gillian says social media 'listening' should be a key first step for companies that are

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Latest Intelligence

  • Insight to impact: how insights are shaping medical affairs strategies Insight to impact: how insights are shaping medical affairs strategies

    Listening imperatives and structured insight collection shouldn’t limit an interaction, but instead, act as a gateway to meaningful and compliant discussions. ... We will also see the continuing rise of the digital opinion leader, making insights from

  • Is anybody listening? Is anybody listening?

    Social media listening may seem a relatively new phenomenon – but it relies on the basic principles of marketing 1.0.”. ... Ultimately, dialogue is – by definition – a two-way street, so companies cannot rely solely on social media listening.

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    Real, individual stories are very insightful. These conversations are ideally accompanied by tools such as social media listening, which can tell you more about emotions, questions asked and even the language ... We worry about the effort real patients

  • Digital mania - a question of value Digital mania - a question of value

    Listening to patients is the only way to understand value. If you had a marketing budget burning a hole in your pocket, where would you invest? ... Hearing what patients have to say, especially in the digital space using social media listening, is

  • Positive disruption in business intelligence Positive disruption in business intelligence

    Among the widespread disappointment expressed by patients, caregivers and HCPs, some took to social media to challenge the manufacturer. ... While it may be difficult for a pharmaceutical company to engage in open public debate with HCPs via social media

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