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Stakeholder needs

This page shows the latest Stakeholder needs news and features for those working in and with pharma, biotech and healthcare.

Biohaven gets FDA approval for migraine drug Nurtec ODT

Biohaven gets FDA approval for migraine drug Nurtec ODT

It claims the ICER analysis uses “more arbitrary efficacy endpoints that do not meet patient or key stakeholder needs to assess these new medications”, in particular the complete elimination of migraine

Latest news

  • Building and maintaining good relationships Building and maintaining good relationships

    Similarly, for the agency the opportunity to communicate with the whole cross-functional team during the process helps ensure all stakeholder needs are appropriately considered in its response.

  • Blending medical and digital for effective rare disease campaigns Blending medical and digital for effective rare disease campaigns

    Speak their language. For a campaign to be successful, it is important to invest time and energy in understanding the search environments and needs of each stakeholder segment. ... Most importantly, build opportunities for educational and inspirational

  • AbbVie's 'The Story of HS' wins at PMEA 2016 AbbVie's 'The Story of HS' wins at PMEA 2016

    Supported by TVF Communications, AbbVie created 'The Story of HS: A Patient Journey' to provide educational information based on stakeholder needs.

  • Europe's market access outlook Europe's market access outlook

    Addressing the needs of a broader range of stakeholder groups, including health policymakers, regulators, payers, manufacturers of innovative health technologies, healthcare providers and patients.

  • New shores: The shift from selling pills New shores: The shift from selling pills

    Biopharmaceutical companies must therefore consider the whole package; they should offer compelling beyond the pill services related to their products that address stakeholder needs along the patient pathway, leading to better ... This strategy should

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Latest Intelligence

  • Listen, learn and lift off Listen, learn and lift off

    An organisation needs to start with a frank appraisal of where its customers are and how they want to consume information. ... Understanding of the personalised outcomes that are very important for our patients, HCPs, payers and other stakeholder needs

  • Mapping at launch: it’s time to update the satnav Mapping at launch: it’s time to update the satnav

    Success means understanding the local access landscape, mobilising a clinical advocate and aligning your messages with known stakeholder needs. ... In the launch phase, the data can help inform critical decisions around customer segmentation and targeting

  • Successful product commercialisation: what can we learn from the rare disease setting? Successful product commercialisation: what can we learn from the rare disease setting?

    One that genuinely puts patients at the heart of all communications by addressing their needs. ... These maps not only help us understand the practical aspects, but they provide insights into the needs and emotions each stakeholder experiences –

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Thus, understanding the patient journey and the unmet needs both from a patient as well as a physician perspective is eminent. ... To get there, companies must consider innovative ways of generating insights into stakeholder needs and their behaviours.”

  • Case study: Break the flu cycle Case study: Break the flu cycle

    The aim was to address the unmet influenza immunisation needs in people aged 65 and over and reduce the risk of influenza, subsequently mitigating influenza complications. ... A clinical advisory board was held to decide on the strategy, discuss the

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Latest appointments

  • Suzanne Gagnon joins Idis as CMO Suzanne Gagnon joins Idis as CMO

    Suzanne brings senior leadership to our team and a unique blend of industry expertise to our customers that will help guide development and implementation of programmes that balance stakeholder requirements and ... effectively address the needs of

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Viseven is a Global MarTech Services Provider for Pharma and Life Sciences Industries...

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KOL Ambassador Program & Podcast Creation: A Customer Story
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The journey from the patient's perspective...