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story-telling

This page shows the latest story-telling news and features for those working in and with pharma, biotech and healthcare.

A happier new year?

A happier new year?

Telling a story is always more engaging than sharing the facts, and data can be beautiful if presented in the right way.

Latest news

  • Q&A: Vicky Bramham Q&A: Vicky Bramham

    do. What’s the worst thing about working in healthcare comms? That sometimes our rules and regulations can stand in the way of how we may want to communicate a story. ... But that’s our job – to work out a way of telling that story and adding the

  • Parexel launches medical writing solutions business Parexel launches medical writing solutions business

    requirements change, it is vital that clients have access to highly-experienced medical writers who can communicate with all stakeholders in an integrated way, eliminating silos and telling a more holistic ... story through each stage of development and

  • Telling tales Telling tales

    For example, say you're telling a story that illustrates the benefits of Product X. ... Story can turn a confusing mixture of symptoms, anxieties, tests and treatments into a single, coherent and memorable picture.

  • Excellence in pharma launches Excellence in pharma launches

    It is no longer possible just to rely on the traditional approach of telling the molecule story that has worked in the past.

  • Restasis commercial among most memorable ads of 2013 Restasis commercial among most memorable ads of 2013

    Marketers can achieve this through any combination of: telling a story that viewers can relate to; creating a connection through humour or emotion; or incorporating attention-grabbing sights and sounds,” Nielsen

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  • How To Tell A Better Silent Story How To Tell A Better Silent Story

    They say a picture's worth 1, 000 words, which is incredibly helpful when telling a silent story. ... They say a picture’s worth 1, 000 words, which is incredibly helpful when telling a silent story.

  • The value medical communications bring to phase 2/3 of drug development The value medical communications bring to phase 2/3 of drug development

    Knowing your audience - and your story. The principle of good communication revolves around clarity of message and identifying the best ways of engaging your audience. ... It's about structuring the story to really connect with those you are trying to

  • How scientific storytelling can help Pharma cut through the noise

    The closer the person is to your audience the better – this is the narrator for storytelling purposes, the voice telling your story. ... Empathy is at the core of this – it helps identify the needs of your audience so that you can craft your story to

  • 5 quick tips for improving diverse patient recruitment 5 quick tips for improving diverse patient recruitment

    Patients want to see themselves in the story you’re telling. If patients can’t see something on the clinical trial website that relates to them — if they can’t really

  • The Good Ideas Group The Good Ideas Group

    View LinkedIn profile. They say a picture's worth 1, 000 words, which is incredibly helpful when telling a silent story. ... Healthcare research is not a simple story and the people in charge of those moments need to be careful about the story that they

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