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The Synergy of SEO and PR in Healthcare Communications

SEO and PR are often seen as separate comms strategies but when used synergistically can help your campaign stand out among the noise. Find out how.

Say Communications

- PMLiVE

South Africa releases first real-world evidence for Omicron

Briefing members of the UK parliament, the head of South Africa's Medical Association, Dr Angelique Coetzee, said the risk of severe COVID-19 was 29% lower with Omicron than Delta

How buyer insights supported the development of an effective market strategy

Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India. They needed to...

Inizio

- PMLiVE

Efficacy trials get underway for HIV vaccine in South Africa

Study hopes to provide partial immunity against the virus

- PMLiVE

SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

- PMLiVE

Publicis Groupe to acquire Sapient for $3.7bn

Merger comes just months after Publicis’ failed acquisition of Omnicom

- PMLiVE

Publicis Groupe replaces existing management board

And Maurive Levy to stay on as CEO and chair until 2017

- PMLiVE

Where is the future for pharma marketing?

Publicis’ Sam Welch on global shifts in the industry

- PMLiVE

Rosetta appoints creative director in healthcare

Scott Reese was most recently CEO of Wool Labs

- PMLiVE

Theories abound after Publicis/Omnicom merger breaks down

Firms end talks to become world’s largest advertising agency

- PMLiVE

Publicis recruits Kylie Minogue for French cancer campaign

Australian singer is taking centre stage in a new Alliance for Research in Cancer initiative

- PMLiVE

Publicis boosts South Africa presence

Agency acquires local creative agency OwenKessel

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