Syrum

This page shows the latest Syrum news and features for those working in and with pharma, biotech and healthcare.

Destination Discovery - Lilly's answer to Boehringer's Syrum?

Its concept of bringing a new medicine through the research and development process is not a million miles from that of Syrum, the Facebook game Boehringer Ingelheim launched with much fanfare

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Gaming to educate doctors

This has so far mainly involved patient education, including Boehringer Ingelheim's Syrum game for Facebook, which aimed to educate people about the pharma industry, and Sanofi's Monster Manor to
The game changer: Gaming in healthcare

Experimental game. Boehringer's Syrum, the first Facebook game created by the Pharma industry, came to market this autumn (Beta version). ... Farmville doesn't just appeal to people who like farms and, Syrum isn't just designed for people who like the
Pharma's 2012 in ... gamification

Boehringer’s headline-grabbing Syrum wasn’t this year's only use of gaming techniques. ... Syrum wasn't of course pharma's only use of gamification in 2012 – it wasn't even Boehringer's only use of it.
Will Boehringer succeed with Syrum?

I'm also not the right person to speculate whether Syrum will succeed on face value as game. ... side of stuff,” the company's director of digital John Pugh told me at Syrum's launch event.
Boehringer launches Syrum - pharma's 'first social game'

Social Syrum. Would-be players of Boehringer's game must add the Syrum Facebook app to their account on the social network. ... So there's a dedicated Syrum Game YouTube channel, a feedback wiki page, and, of course, a Syrum Facebook page.

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Integrating digital: developing a social conference

Then there was its pioneering, if somewhat curious, pharma R&D Facebook game Syrum.
Digital Yearbook 2012

Boehringer Ingelheim’s Facebook game Syrum and Janssen’s ‘excellent thinking’ win praise from our expert panel, who open the Digital Yearbook by casting their eye over 2012’s digital developments
Guide to gamification

With the launch of Boehringer's Syrum, and other significant developments in digital, one word that keeps cropping in pharma marketing is 'gamification'. ... Pharma companies already leading the way in gamification include Boehringer, with its

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Boehringer Ingelheim's John Pugh set for move to Accenture

He also created the Facebook game Syrum, won two PM Society awards - in Digital Media and as Digital Pioneer, and picked up an eyeforpharma Digital Innovator award.