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The Directory
This page shows the latest The Directory news and features for those working in and with pharma, biotech and healthcare.
Ashfield launches ‘end-to-end’ cell and gene therapy commercialisation network
The network, called EmerGENE, combines experts from Ashfield Health, Ashfield Engage and Ashfield Advisory. ... UDG Healthcare company Ashfield has launched a new network offering an end-to-end approach for the commercialisation of cell and gene therapies
Latest news
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Q&A: Claire Gillis
PME interviews VMLY&Rx's CEO. What gets you out of bed in the morning? ... His vision was to provide healthcare to everyone, at the point of need, regardless of wealth.
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Pharma marketers' blog: How to get your tactical mix right in the new normal
How to leverage the current high impact, high performance tactics – keep doing these. ... Stephanie Hall is MD of the award-winning brand planning healthcare consultancy Uptake Strategies.
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Mental well-being is for life, not just awareness week
Sadly, I had to return home as dark clouds appeared and I felt the first spots of rain. ... Maintain the conversation. By the time you read this, it will be June.
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Fishawack Health acquires digital marketing agency closerlook
closerlook leverages artificial and intelligence (AI) and data analytics to develop omnichannel strategies, creative and digital media solutions for life sciences brands across the product lifecycle. ... The agency’s healthcare marketing spans four
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Lucid Group acquires strategic brand consultants DiD
The union of our people and capabilities brings us closer to achieving our ambition. ... This strengthens our ability to bring best-in-class capabilities across the US and global markets.
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Latest Intelligence
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Mastering oneself
I then applied that definition to the specific context of the biomedical industry. ... Yet that is what strategists in the biomedical business are asked to do.
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The pursuit of patient diversity in clinical trials
However, making the leap from good intentions to authentic achievement requires significant change. ... by expert medics – we need the broadest possible exposure to the target population.
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Launch engagement
said. “For those further behind the curve, the pandemic has accelerated their digital deployment. ... Danny Buckland is a journalist specialising in the healthcare industry. 18th May 2021.
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
So what are the launch lessons from lockdown? Let’s take a look. ... All these phases need proper investment, up front – and all the way through.”.
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The new reality of building a corporate brand in pharma
The parent companies behind the portfolios of product brands have remained in the shadows. ... Unlike other sectors, a problem with a product in the pharma sector can have a devastating effect.
More from intelligence
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Latest appointments
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Amanda Pritchard becomes NHS England’s first female chief executive
She has held a variety of additional NHS management positions over the course of her career. ... other staff have responded so magnificently to the COVID-19 pandemic,” said Pritchard.
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Langland promotes Jake Davis to managing partner
Healthcare communications agency Langland has announced the promotion of Jake Davis to managing director. ... programmes that go beyond the ‘traditional’ remits of PR to create exceptional value,” she added.
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Ogilvy Health appoints Rebecca Carter to newly created head of social media role
Healthcare communications agency Ogilvy Health has promoted Rebecca Carter (pictured above) to the newly created role of head of social media. ... Carter has been working at the agency for seven years, joining from Bupa where she worked as digital
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Fishawack Health restructures creative team
UK-headquartered agency Fishawack Health has restructured its creative team to expand client support in the US and global markets. ... creative based in the UK with a focus on Europe and the rest of the world.
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Ashfield Health announces three new senior hires
Agustin Ramirez, Beverly Pisarczyk and Kory Koske take on various roles across the business. ... the fast growing, global Ashfield Health family,” said Amar Urhekar, global president of Ashfield Health.
More from appointments
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Latest from PMHub
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Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar
We look forward to sharing these approaches in greater detail during the webinar on the 28th”. ... SoS is a UCL Business (UCLB) company. The PMLiVE website and its associated monthly print magazine Pharmaceutical Market Europe (PME) and twice-yearly
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Disruptive change: what's the fallout?
Welcome to the world of modern healthcare: a state of continuous disruptive change. ... This article first appeared in volumne 37 of The Directory and can be downloaded as a pdf to read later.
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ArgosBiotech
As biotechnology information directory for the life sciences community, ArgosBiotech is focusing on all aspects and areas of modern biotechnology and related fields. ... ArgosBiotech.de acts as a gateway to worldwide biotech which opens up resources to
More from PMHub
Approximately 0 fully matching, plus 3 partially matching documents found.
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- Delivering content to fuel omnichannel engagement
PMHub
Oxford PharmaGenesis
Oxford PharmaGenesis is an independently owned HealthScience communications consultancy, providing services to the healthcare industry, professional societies and patient groups....
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