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transcreation
This page shows the latest transcreation news and features for those working in and with pharma, biotech and healthcare.
Signal strength
And we’ll all be more motivated.”. 6. Focus on transcreation. “The barriers to progress can be geographical,” says Tom Griffiths. ... Transcreation is the key. Don’t rely on local teams to translate - involve them in the creative process and
Latest news
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Europe sans frontiers...
They may indeed want consistent implementation across 40+ markets in Europe, using a single production and transcreation platform.
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Joint ownership for Indigenus network
The Indigenus Transcreation Center (ITC), based in New York, US, caters for the emerging markets via its culturally sensitive adaptation and translation services to manage cost-efficient rollouts across local markets.
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Latest Intelligence
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Multilingual remote conferencing and interpreting platforms in the era of COVID-19
Transcreation is a type of highly creative translation service, which falls somewhere between translation and foreign language copywriting, which can transform marketing campaigns for clinical trials from informative and jargon-filled,
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Latest from PMHub
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10 tips on Transcreation
We have put together a few pointers that you should consider for the process of transcreation. ... One has to make the end result (transcreation) look and feel as if it was conceived in the resulting language.
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Top 10 tips for Translation in Medical Communications
5) Do you need Transcreation? Think carefully about using country specific content for international campaigns.
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Translation & Localisation Workshop
Conversis Medical is holding a Translation and Transcreation Workshop on 21 April 2015 at the Sofitel London Heathrow, T5. ... and practical guidance for managing projects requiring translation, localisation or transcreation.The workshop is designed for
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Indigenus Announces Global Executive Mariana Sanchez as new Director
IndigenusSky (global transcreation centers) provide unmatched cost-effective support for secondary markets, mature brands, and local adaptation projects.Americas: The CementBloc (United States), CPC Healthcare Communications (Canada), Thanks (Brazil)
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- Medscape Education’s Large Presence at IDWeek 2023
- WHO recommends second malaria vaccine for children
- Sanofi enters agreement with Janssen to develop E. coli vaccine candidate
- NFID and CDC urge US adults to get vaccinated against flu and COVID-19
- Man vs microbe: the fight against antimicrobial resistance
- Dollo's law
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PMHub
Create Health
A specialist Advertising and Med Comms agency dedicated to bringing much-needed creativity to healthcare marketing. We believe that brilliant ideas...
Latest intelligence
- Man vs microbe: the fight against antimicrobial resistance
- How the emerging resistance to antibiotics is being exacerbated by a lack of research and development into new antibiotics...
- Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital
- Based on research with HCPs in the UK, USA and France, Graphite Digital’s latest whitepaper sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising...
- HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL
- In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the suggestion of using modular content to support an omnichannel approach....
