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Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

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Behaviour Change

Investigating the science behind behaviour change

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Behaviour change needs a quantified approach

How pharmaceutical brands can use behaviour change to communicate their treatments to patients

Bring some #LucidLife to your medical education programmes

Meet Madeleine, an Account Director.Madeleine understands the importance of improving patient outcomes and has played a pivotal part in developing many of our award-winning behaviour-change programmes.Our people are our biggest...

Lucid Group Communications Limited

Behaviour change that inspires healthy decisions

Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health

Is fear an effective driver of behaviour change?

Client Lead Natalie Seebeck explains that applying fear-based models in communications can be effective, if the right components are used in the right way.

Blue Latitude Health

Communicating with payers to improve patient access

A transforming NHS brings with it many opportunities. Working with payers to put patients at the heart of everything while reducing costs is fundamental to success.

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Turning healthcare on its head

Efforts to deliver patient-centric care are turning healthcare communications on its head

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Fair to medalling

Generally competent at strategic planning, how can pharma transition from acceptable to exceptional to deliver gold standard performances?

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Breaking Down the Barriers to Behaviour Change by Patrick Ladbury

Patrick Ladbury, the Director at the NSMC delves further into the barriers to behaviour change, and offers us tricks of the trade in his second instalment.

Say Communications

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Why is behaviour change so difficult? By Patrick Ladbury, Communications Manager at the National Social Marketing Centre.

Patrick Ladbury nudges us to overcome the barriers to behaviour change. Read on to find out.

Say Communications

Two behavioural change contract wins for Hamell

Agency will work on segmentation and promotional projects

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