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trust and pharma

This page shows the latest trust and pharma news and features for those working in and with pharma, biotech and healthcare.

Four digital health trends set to reinvent and re-energise pharma

Four digital health trends set to reinvent and re-energise pharma

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Implicit in all this is that pharma companies can develop a distinctive personality, making them relatable to end users and

Latest news

  • Collaborate to survive Collaborate to survive

    The pharma and life sciences industries are being buffeted by major shifts in technology, data, funding, demographics and patient expectations – all happening at the same time. ... Working for the common good in collaboration with clinical and patient

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    Only 36% of respondents said that they have quite a lot of trust in pharma, and of that number, only 4% said they had a lot of trust in the industry. ... However, 67% of pharma said that patients’ trust would be positively affected if they could

  • Transparency and accountability: tackling opacity and blame head-on

    Delivering effective, code-compliant, transparent experiences and communications. Let’s be honest, big pharma has a trust problem and many people, encouraged by an often one-sided media, love to hate ... Trust nurtures relationships through shared

  • The state of trust The state of trust

    work.”. Pharma’s role. Presenting a pharma view at the debate was Roche UK’s medical director Dr Rav Seeruthun, who tackled questions regarding trust and big pharma. ... There is, however, a trust relationship between government and pharma

  • Lifestyle choices of consumer health Lifestyle choices of consumer health

    A race has emerged between pharma and the consumer goods industries to stake claims on the consumer health market. ... For consumer goods companies, a 'brand' is the 'articulation of a relationship with a consumer, encompassing personal aspirations,

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