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Olympic gold medalist becomes face of Asthma UK

Cyclist Laura Trott is supporting the charity’s Facebook page

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Pharma social media update – Twitter

AbbVie's Twitter debut is the perfect opportunity for a Digital Handbook update

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Pharma’s 2012 in … social media

Blogs, Pinterest and Twitter all feature in the first part of my digital review

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Boehringer talks More Health on new blog

Pharma company's US team looks to connect with 'social entrepreneurs'

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Sanofi picks corporate voice for new blogging venture

Pharma company's US arm goes beyond discussing diabetes

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Boehringer launches COPD awareness drive in Japan

Social media campaign will target male smokers’ wives and daughters

European shift towards the social web for health

Strong use of social media for health seen in new Manhattan Research study

Roche, social media and patients – part 2

Patient groups talk about their use of social media and the challenges they face

Roche, social media and patients – part 1

UK pharma company talks about its digital patient group summit Share+

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Pharma’s growing ease with social media

GSK's participation last week in a Twitter chat is a sign of how comfortable the industry has become with social media

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Guide to gamification

How to execute digital: Using gaming as part of a pharma marketing campaign

One in four US doctors make daily, professional use of social media

Survey finds social media helps in managing information overload

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