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- PMLiVE

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- PMLiVE

New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies

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05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

The cost of doing business

External pressures, like ‘defensive medicine’, need to be counted when it comes to healthcare costs

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

- PMLiVE

Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

- PMLiVE

To name and shame substandard healthcare?

Improving care by ‘naming and shaming’ hospitals or doctors remains a thorny issue

The problem with the new

Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’

The social world of serendipity

Going beyond ‘fishing where the fish are’

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