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Univadis

This page shows the latest Univadis news and features for those working in and with pharma, biotech and healthcare.

WebMD set to acquire Aptus Health

WebMD set to acquire Aptus Health

Transaction includes Aptus' Univadis, EngagedMedia and Tomorrow Networks. WebMD, an Internet Brands company providing health information services, has entered into an agreement to acquire digital health engagement solutions specialist Aptus Health.

Latest news

  • Microsoft-backed doctors network expands in Europe Microsoft-backed doctors network expands in Europe

    In the last year Merck &Co reorganised its Univadis healthcare professional communities, Sermo continued its European expansion, Medscape opened doors on its first London office and new mobile-first community MedShr

  • Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive

    Both Univadis and Physicians Interactive are wholly-owned independent subsidiaries of the US pharma company, but their respective HCP networks have until now been run separately from each other. ... Univadis will now operate as part of digital marketing

  • Merck & Co extends med ed portal to India Merck & Co extends med ed portal to India

    Pharma company makes Univadis accessible to yet more healthcare professionals. India has become the latest in more than 40 countries to have access to Univadis, a healthcare education and information produced ... Our partnership with Univadis offers a

  • MSD updates Univadis, adds apps MSD updates Univadis, adds apps

    Merck Sharp &Dohme (MSD) has relaunched the UK version of its healthcare professional website Univadis. ... Editor in Chief of Univadis in the UK, Dr Harry Brown says: “For all healthcare professionals, medical education is a vital aspect of ensuring

  • Digital reach is 'gold dust' for pharma Digital reach is 'gold dust' for pharma

    Arnhofer serves as the director of strategy, content partnerships and US market for Univadis, the online medical education service Merck launched in 2001. ... To this end one of Merck's key aims with Univadis was to raise the levels of trust between

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Latest Intelligence

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    In fact, a recent survey of more than 550 healthcare professionals (HCPs) across five specialties on our medical news and education site, Univadis, found that 84% say it’s difficult to ... The physician experts who contribute to our Univadis platform

  • AI’s role in pharma marketing AI’s role in pharma marketing

    For example, across several promotional campaigns on Univadis, we analysed the impact of personalised engagement based. ... Univadis, analysing which topics were viewed by relevant HCPs and then identifying new HCP targets for our client based on this

  • How digital content helps HCPs curb opioid abuse through better prescribing decisions How digital content helps HCPs curb opioid abuse through better prescribing decisions

    through our Univadis healthcare professional platform. ... The pain management topic found under most specialties at Univadis highlights curated synopses of the best literature dealing with the opioid abuse epidemic, including an overview of 12

  • China: Engagement strategies China: Engagement strategies

    Physician engagement. Whether for brand (eg, health.gsk-china.com) or educational needs (eg, www.univadis.cn) pharma companies are all competing for customers, in particular HCPs, using digital channels.

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