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User-centred design
This page shows the latest User-centred design news and features for those working in and with pharma, biotech and healthcare.
Latest Intelligence
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How COVID-19 has renewed the focus on behaviour change
Pharmaceutical companies should be looking at behaviour change in combination with user-centred design techniques to help build tools that mobilise and empower patients to help themselves.
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Behaviour change – a maze of decisions influenced by personal habits, experiences and intentions
Pharmaceutical companies should be looking at behaviour change in combination with user-centred design techniques to help build digital tools to improve medicine adherence.”. ... At Lucid, we really invest in the discovery and design phases, mapping
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Achieving insight
They are the benchmark to base all your future design, content and delivery decisions on. ... As a patient engagement business, we are able to combine our expertise in research, human-centred design, user testing and digital development to create
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Latest appointments
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Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW
In particular, he has an expertise in creative technology, content-driven experience and user-centred design.
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Three hires for The EarthWorks
Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom
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Latest from PMHub
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Demonstrating the value of UX research in pharma and healthcare
However, when it comes to digital product development in pharma and healthcare, user research remains largely excluded from the design process. ... Nonetheless, being able to prove the value in research is important to drive effective, user-centred
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Designing a global digital patient services platform
We then captured stakeholder requirements and progressed the design of the solution using a user-centred service design process. ... understand all of the challenges and to inform the design of the solution.
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Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians navigating this complex landscape.
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Does your medical information service work for your users?
resources. As the expert engages with the website, they will identify usability issues, highlight instances where the website performs well or provides a good user experience. ... To aid their evaluations, the expert may use guiding user experience
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Using service design to improve patients’ quality of life
Empathy is at the heart of service design, particularly when designing a service for patients. ... The carer was not viewed as secondary to the patient, they were considered equally in the design process.
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- Novo Nordisk and Valo Health agree deal worth up to $3.3bn
- Landscape review reveals £1.1bn of UK funding for rare diseases
- Cancer Research UK partners with French cancer institute
- New diagnosis pathway has been launched to mark European Myeloma Day
- Impacting Lives with Rare Disease Education
- Sandoz biosimilar receives EC approval to treat MS
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PMHub
Anthill Agency
Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
