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user experience
This page shows the latest user experience news and features for those working in and with pharma, biotech and healthcare.
The role of medical communications in building credibility for healthtech
The focus is on software development and user experience and not medical strategy/evidence. ... Medical expertise may come in the form of a chief medical officer and scientific advisory boards, but the approach to communications is often tech- or
Latest news
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Longitude Prize on Dementia launches innovator hackathons to those aiming for £1m grand prize
Ruth Neale, programme lead, Longitude Prize on Dementia at Challenge Works said: “The prize is seeking innovations that use AI and machine learning to learn about a user diagnosed with ... as advice on product design, user experience and business
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What if pharma engaged its customers like Netflix or Amazon?
Everyone’s Amazon and Netflix home pages look different because they are personalised to give us a smooth user experience and encourage us to watch or spend. ... Data helps companies understand customers’ journeys as they actually experience them
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Current and future trends for developing digital medical communications
Likewise, there is an increasing need for personalisation of the user experience, enabling people to reach and access the content they specifically need quickly, along with the growing expectation of an ... This enables quick access to the right content
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Leader named for NHS digital transformation unit, but scepticism persists
role at NHSX - the X standing for 'user experience' - this summer. ... Matthew has a wealth of experience in managing large digital projects and I am delighted to have him on board.”.
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Digital Trials
A single Study app that provides seamless connectivity to the devices needs to be designed with the user experience in mind and should add value to the patient experience while part
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Approximately 1 fully matching, plus 40 partially matching documents found.
Latest Intelligence
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Strategies for engaging patients in the digital age
This results in a more positive user experience and ultimately better engagement. ... Personalising messages according to user input will provide a more tailored experience that resonates with the user.
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Bringing clarity to the complex: improving communication approaches in a data-rich world
The result was a resounding success; a user-experience analysis indicated a 31% reduction in the time taken to extract five key information points from the visuals we created versus traditional
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Pharma conferences – will a hybrid version become the standard in 2021 and beyond?
Both physical and virtual conference formats enable this. Networking drives physical attendance along with the protected learning experience and research shows a small majority of HCPs prefer to attend future physical ... In the meantime it’s essential
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Key qualities of launches in the ‘new normal’. But what else have we learned so far from the COVID-19 experience at launch? ... Increased digital engagement is encouraging companies to think much more about the whole user experience at launch.
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Virtually, the same: Is it time to rethink congress strategy?
Greater emphasis must be put on a positive delegate user experience, content must be structured with a coherent and compelling narrative, be served up in a format that delegates can easily ... Jonathan Andrew is the Technology Director at Bluedog, part
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Approximately 0 fully matching, plus 35 partially matching documents found.
Latest appointments
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Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW
He was also the first digital innovation and experience lead at the healthcare communications network. ... In particular, he has an expertise in creative technology, content-driven experience and user-centred design.
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Blue Latitude grows senior team
Mirella has over 10 years' experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and
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Blue Latitude boosts its team
In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services. ... She joined the agency in August 2013 with 20 years' experience in human factors, usability and user
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emotive appoints Francesco Raimo as part of senior shake up
Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director. ... In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.
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Three hires for The EarthWorks
Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom
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Approximately 0 fully matching, plus 6 partially matching documents found.
Latest from PMHub
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Drive, Discover, Dive_OPEN Health
We talk about personas (why not personae?), digital integration, user experience, snackable content - all good stuff, but it is somewhat overwhelming to the uninitiated. ... our user journey in terms of message and attention - everything gets bigger the
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Harnessing the power of omnichannel for impactful HCP engagement
In this article, EPG Health – an independent publisher of medical education – offers insight based on real-world experience and compiled research to set out four foundational pillars to support effective omnichannel ... These tools underpin the
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DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA
Global sports-wear giant Nike turned 50 years old in 2022 and celebrated by rolling out a new Augmented Reality (AR) experience in stores around the world. ... The pandemic was a catalyst for digital innovation, but the revelation was the broad
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Innovative HCP user experience earns award for Medthority platform
Independent medical education platform Medthority ( www.medthority.com) has received a cross-industry award for its forward-thinking user experience, which leverages advanced technology to deliver personalised learning for healthcare professionals
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Report gives insights to address gaps in HCP engagement
67% with demonstrating HCP / patient outcomes and 63% struggling to provide an effective customer experience. ... The report was launched by EPG Health, the publisher of independent HCP education platform Medthority ( www.medthority.com) which is
More from PMHub
Approximately 17 fully matching, plus 56 partially matching documents found.
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- Presenting Outstanding Outcomes from HCP Education in Multiple Myeloma at IMS in Athens
- Top 10 benefits of virtual advisory boards: Save Time and Resources
- NIHR launches new framework to highlight health progress outcomes
- Johns Hopkins and National Cancer Unit develop new genetic risk-scoring method for major diseases
- UKHSA secures UK-based vaccine deal for future influenza pandemics
- Novo Nordisk and Valo Health agree deal worth up to $3.3bn to develop cardiovascular treatments
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Say Communications
We focus on what matters most…. Driven by insight, expertise and fresh thinking, our award-winning communications programmes are designed to...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
