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user experience

This page shows the latest user experience news and features for those working in and with pharma, biotech and healthcare.

The role of medical communications in building credibility for healthtech

The role of medical communications in building credibility for healthtech

The focus is on software development and user experience and not medical strategy/evidence. ... Medical expertise may come in the form of a chief medical officer and scientific advisory boards, but the approach to communications is often tech- or

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Latest appointments

  • Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW

    He was also the first digital innovation and experience lead at the healthcare communications network. ... In particular, he has an expertise in creative technology, content-driven experience and user-centred design.

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Mirella has over 10 years' experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and

  • Blue Latitude boosts its team Blue Latitude boosts its team

    In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services. ... She joined the agency in August 2013 with 20 years' experience in human factors, usability and user

  • emotive appoints Francesco Raimo as part of senior shake up emotive appoints Francesco Raimo as part of senior shake up

    Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director. ... In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

  • Drive, Discover, Dive_OPEN Health

    We talk about personas (why not personae?), digital integration, user experience, snackable content - all good stuff, but it is somewhat overwhelming to the uninitiated. ... our user journey in terms of message and attention - everything gets bigger the

  • Harnessing the power of omnichannel for impactful HCP engagement Harnessing the power of omnichannel for impactful HCP engagement

    In this article, EPG Health – an independent publisher of medical education – offers insight based on real-world experience and compiled research to set out four foundational pillars to support effective omnichannel ... These tools underpin the

  • DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA

    Global sports-wear giant Nike turned 50 years old in 2022 and celebrated by rolling out a new Augmented Reality (AR) experience in stores around the world. ... The pandemic was a catalyst for digital innovation, but the revelation was the broad

  • Innovative HCP user experience earns award for Medthority platform Innovative HCP user experience earns award for Medthority platform

    Independent medical education platform Medthority ( www.medthority.com) has received a cross-industry award for its forward-thinking user experience, which leverages advanced technology to deliver personalised learning for healthcare professionals

  • Report gives insights to address gaps in HCP engagement Report gives insights to address gaps in HCP engagement

    67% with demonstrating HCP / patient outcomes and 63% struggling to provide an effective customer experience. ... The report was launched by EPG Health, the publisher of independent HCP education platform Medthority ( www.medthority.com) which is 

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We focus on what matters most…. Driven by insight, expertise and fresh thinking, our award-winning communications programmes are designed to...

Latest intelligence

The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....