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user experience

This page shows the latest user experience news and features for those working in and with pharma, biotech and healthcare.

What if pharma engaged its customers like Netflix or Amazon?

What if pharma engaged its customers like Netflix or Amazon?

Everyone’s Amazon and Netflix home pages look different because they are personalised to give us a smooth user experience and encourage us to watch or spend. ... Data helps companies understand customers’ journeys as they actually experience them

Latest news

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    Likewise, there is an increasing need for personalisation of the user experience, enabling people to reach and access the content they specifically need quickly, along with the growing expectation of an ... This enables quick access to the right content

  • Leader named for NHS digital transformation unit, but scepticism persists Leader named for NHS digital transformation unit, but scepticism persists

    role at NHSX - the X standing for 'user experience' - this summer. ... Matthew has a wealth of experience in managing large digital projects and I am delighted to have him on board.”.

  • Digital Trials Digital Trials

    A single Study app that provides seamless connectivity to the devices needs to be designed with the user experience in mind and should add value to the patient experience while part

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... GfK’s innovation arm, which

  • IQVIA launches content management solution IQVIA launches content management solution

    It offers a superior alternative to other commercial content management products, providing a more compelling end user experience through an advanced dashboard, streamlined processes, and meaningful reporting that drives enhanced understanding

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Latest appointments

  • Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW Robert Wainwright and Bam Zahraie become co-managing directors of Havas NOW

    He was also the first digital innovation and experience lead at the healthcare communications network. ... In particular, he has an expertise in creative technology, content-driven experience and user-centred design.

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Mirella has over 10 years' experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and

  • Blue Latitude boosts its team Blue Latitude boosts its team

    In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services. ... She joined the agency in August 2013 with 20 years' experience in human factors, usability and user

  • emotive appoints Francesco Raimo as part of senior shake up emotive appoints Francesco Raimo as part of senior shake up

    Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director. ... In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

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Redbow Consulting Group

Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...

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