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- PMLiVE

Velocity

Healthcare in the Digital Age

Healthcare is changing. By understanding the needs of the physicians, and using innovative channels to make meaningful connections, pharma can ensure it continues to enjoy a mutually beneficial relationship.

M3 (EU)

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Assisting adherence

How one app aims to support patients

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How digital content helps HCPs curb opioid abuse through better prescribing decisions

The patient experience and possibly adherence is affected by the extent to which they feel their participation is valued

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Healthcare and the artificial intelligence revolution

How technologists and healthcare professionals are working together to improve patient outcomes

On the road with the millennial HCP

Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight

- PMLiVE

Sanofi launches ‘Highs & Lows’ diabetes awareness campaign

Highlights impact of emotional and psychological factors on effective self-management

Creative marketing and compliance

The challenge of addressing this fine balancing act

- PMLiVE

I, Robot: How AI is redefining the use of data in healthcare

As data moves beyond being simply ‘big’, artificial intelligence is becoming an increasingly influential set of technologies for healthcare

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The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

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Behavioural science in 2030

A psychological perspective on the future role of personalised medicine

Dispensing with the past

The pharma boards of the future

- PMLiVE

Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

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