virtual trials
Virtual product launch planning: the ultimate playbook
We walk you through, step-by-step, how cross-functional teams can seamlessly work together and overcome the many obstacles associated with traditional product launches.
Trust and transparency in Pharma & healthcare: impact of the COVID-19 pandemic
While it is obvious that trust in life science and healthcare companies is suboptimal, exactly how to improve the public’s trust is unclear...
Pharma, Technology, and Healthcare in the New Normal
Brian Canestraro, General Manager at Intercept Pharmaceuticals, discusses leadership lessons and tips to the impact of the COVID-19 pandemic on the way that Pharma conducts clinical trials and interacts with...
Amplifying Opinions of Patients & Caregivers for Higher Quality of Care
Pam Cusick, Senior Vice President of Rare Patient Voice, dives into diversity, equity, and inclusion in Pharma and clinical trials; ways to enhance the patient’s voice in their treatment journey...
Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?
With our growing dependence on social media, Digital Opinion Leaders are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and...
Improving Drug Access with Data Analytics
Earlene Biggs, VP of Market Research & Analytics at ICON, explores best practices for life science market research and actionable analytics. She also shares her tips for creating organizational wellbeing...
Top-10 Tips for a Sustainable Home Office
Although many people are starting to go back to their offices, at least for part of the week, many others are looking at permanent ‘Work From Home’ (WFH) set-ups. At...
Top 10 Most Important Advisor Questions
I’m excited to share another Impetus top-10 list! This time, I focus on the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory...
Top 10 Tips for Optimizing Asynchronous Virtual Meetings
We recently shared our top-10 creative ways to engage your advisors and most important advisor questions. In Impetus Digital’s third top-10 list, we focus on how to optimize asynchronous virtual...
Leveraging Real-Time Health Data for Proactive, Predictive Care
Alex Gilbert, Head of Digital Medicines Development & Life Sciences Partnerships at Huma, explores virtual & decentralized trials, digital biomarkers, digital-first delivery of care, at-home hospitals, and many other thought-provoking...
Top 10 Tips for “Virtualizing” In-person Meetings
While Pharma was already slowly pivoting towards virtual events as a substitute for, or supplement to, in-person meetings, COVID-19 quickly changed virtual events from a nice-to-have to a must. With...
Importance of Diversity in Pharma and Clinical Trials
No matter which sector you work in, diversity and inclusion are must-haves!