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Vivid
This page shows the latest Vivid news and features for those working in and with pharma, biotech and healthcare.
GSK unveils its brand identity as it demerges from Haleon
GSK’s new brand image has retained its familiar vivid orange colour but has been modernised as an eye-catching logo.
Latest news
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UCB’s bimekizumab beats AbbVie’s Humira in phase 3 trial
Today’s BE SURE findings are consistent with the positive results we recently announced for both BE VIVID and BE READY,” said Iris Loew-Friedrich, head of drug development and chief ... This includes a recent phase 3 BE VIVID study comparing the drug
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Lucid Group acquires HealthCare21
Currently, Lucid has five subsidiaries in its group – Bluedog, Leading Edge, Lighthouse, Lucid partners and ViVid.
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Agencies big and small celebrate Communiqué wins
Vivid, a Lucid Group company, also won the Excellence in Professional Education Programmes award for its OptiMiSe campaign for MS nurses.
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M&F Health, 90TEN and Sanofi among big winners at Communiqué Awards
by Vivid – A Lucid Group Company for Sanofi Genzyme. 6.
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Depression drug failure adds to Allergan's woes
David Nicholson. "We are deeply disappointed with these results, and they are a vivid reminder that drug development is extremely challenging, especially in mental health, said David Nicholson, chief research and
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Latest Intelligence
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Keep your audiences close
Market research, when done well, can help us to paint a vivid picture of what life is like for a group of patients and the healthcare professionals involved in their care.
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Case-study for thalassaemia: Dimitri Azzopardi
One vivid memory from when I was a child is when I was about eight years old, a nurse was attempting to put up a unit of blood for me when
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Case study: OptiMiSe for MS nurses
Client:Sanofi Genzyme. Agency:Vivid – A Lucid Group Company. Campaign:OptiMiSe for MS nurses: a tailored, added-value support service for clinical behaviour change towards optimised services.
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Pharmaceutical innovation in the APAC region
A first-of-its-kind study paints a vivid picture of the APAC region’s future. ... While various studies have examined innovation more broadly – at the global level and/or with a methodology applicable to multiple industries – none has been
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The new UK government-pharma industry pricing agreement – welcome news, but there are lessons to be learnt
vivid demonstration of the direct impact of government cuts.
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Latest appointments
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New faces at 90TEN, Lucid Group and Porterhouse
Annabel Lloyd (pictured far right) joins Vivid, a Lucid Group medical communications agency, as an account director. ... Also joining Vivid is Verity Cleaver (middle left), who has been appointed as a senior account director.
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Lucid Group announces new hires at its creative and digital agency Bluedog
Lucid Group had a successful run at the Comm uniqué awards this year, bringing home the Excellence in Professional Education Programmes award for its company Vivid’s work for Sanofi
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New faces at Lucid, 90Ten and Page & Page
Elaine Downey joins Vivid – Lucid’s rare and specialist diseases agency – as a senior account manager.
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Latest from PMHub
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VISFO invests in a new brand as it continues to grow its client base in the US and Europe
The vivid new branding presents a stark contrast to VISFO’s previous navy and lime green corporate colour palette, with vibrant shades of blue, purple, pink and green creating a modern,
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Lucid Group Evolve and Simplify its Brand Architecture
These acquisitions increased the number of companies sitting under Lucid Group from four, to six: Vivid, Leading Edge, Lucid Partners, HealthCare21 (all focussed on delivering medical communications outside of the USA),
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Bedrock Group strengthens its senior team
Derek started his med comms career with FCB Health (then BrandX), before moving his way up through the ranks in Apothecom, Virgo Health, Cogora and most recently Lucid Group (Vivid).
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Lucid Group welcomes three new graduates ahead of the 2020 Futures Academy
I’m excited to get stuck in!’. With a MRes in Clinical Research and experience of diabetes, obesity, energy metabolism and public health, Alex Mann joins Vivid.
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Experiential Marketing
I bet you remember it in pretty vivid detail; the way the weather was that day, the people that were there with you, even the smells that brought the day to
More from PMHub
Approximately 2 fully matching, plus 20 partially matching documents found.
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- Pfizer reports positive results for elranatamab in multiple myeloma
- BMS presents positive four-year results for Opdivo combination in lung cancer
- AstraZeneca to stop post-marketing study of Andexxa following early success
- Amgen’s Lumakras shows promise in phase 3 lung cancer study
- Novartis receives EC approval for Cosentyx in hidradenitis suppurativa
- Pfizer’s antibiotic combination shows promise in treating multi-drug resistant infections
- European Commission grants two new marketing authorisations for UCB's Bimzelx
- AstraZeneca/Sanofi’s RSV antibody backed by FDA advisory committee for infants
- Janssen shares positive phase 3 results for cilta-cel in multiple myeloma
- Parkinson’s disease: past, present and future
- How to Increase Engagement During Virtual Events
- AstraZeneca to stop post-marketing study of Andexxa following early success
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Langland
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy...
Latest intelligence
- Parkinson’s disease: past, present and future
- Examining the history and complexities of Parkinson’s disease – one of the most prevalent neurodegenerative disorders that affects over 10 million people worldwide...
- The 17th World Congress on Controversies in Neurology
- This year, there was a focus on the rare disease neuromyelitis optica spectrum disorder that strikes suddenly and mainly impacts women...
- Archetypes: Rethinking go-to-market expectations to drive commercial success
- In this white paper, our consultants analyze trends spanning global policy developments, rising inflation, and increasingly complex customer journeys, and reveal a new data-driven approach to archetyping that crystalizes the...
