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VR

This page shows the latest VR news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Another area to watch is the emergence of virtual reality (VR) – coupled with haptic feedback to simulate surgery for trainees, this is also available as an education tool. ... The results showed that medical students who used the VR for training

Latest news

Ipsos to buy GfK Research divisions

GfK’s innovation arm, which incorporates research in car clinics, VR technology, user experience research, design and consulting, will also be taken over by Ipsos.
ABPI explores the future of medicines

Predicts inhalable nanobots and 3D printed medicine patches. The Association of the British Pharmaceutical Industry (ABPI) has launched a new virtual reality (VR) experience, allowing users to explore futuristic treatments and ... industry and INITION
GSK and Novartis lead at PM Society Digital Awards

HCP education and support. VR simulation training experience by The Health Hive Group. ... VR simulation training experience by The Health Hive Group Ltd. Innovation: Novel Thinking.
McCann Health cleans up at 2017 Lions Health Awards

Area 23 and Oglivy also picked up gold trophies for their Trafficking Exam and VR Vaccine campaigns, respectively.
Top ten tech trends

2. Virtual and alternative reality. Alongside AI, we predict that VR will be the main player over the next decade. ... Alongside AI, we predict that VR will be the main player over the next decade.

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Latest Intelligence

Pharma conferences – will a hybrid version become the standard in 2021 and beyond?

needs. 4. Technology: In five to six years virtual reality could well transform the conference experience with widely available, affordable virtual reality (VR) glasses providing an experience only prohibitively expensive, bulky ... Virtual reality is
Facing up to virtual reality

the idea that they’ll spend their lunch break in a virtual booth exploring a VR experience created by pharma med ed seems highly unlikely.
Right intervention, right tool

It can often be the case that a client will come to us with the solution (‘I want VR’) and the learning need hasn’t even been discussed. ... Is VR the best solution – the right tool for the job – or can we achieve the same goals and better
How Augmented reality is disrupting healthcare

Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.
Keeping it real

The resurgence of VR/AR. Fast-forward to today and technology is catching up. ... Walk a mile in their shoes: We have already designed VR/AR experiences that mimic the patient experience.

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Latest from PMHub

MadMicrobe Studios Inc Announces New European Venture

MadMicrobe Studios Inc, delivers industry-leading medical animation, device animation, VR, and AR to the healthcare and broadcast industries.
KVA launch the KVA Mediverse, leading the way in VR healthcare comms

Educational VR tools for HCPs at congress and events. On demand VR content. ... Bespoke VR healthcare environments. Find out more at or get in touch with Katie at katie.corbin@kvadigital.co.uk.
VR/AR Applications for Training and Healthcare

Mike Waldron, CEO and Co-Founder of Propel VR, discusses how virtual reality (VR) and augmented reality (AR) can be leveraged in the healthcare industry, including specific applications of VR/AR ... Among many other things, he also explores the barriers
Global Marketing, Technology, and Innovation

Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.
Gamifying Surgical Training to Improve Patient Outcomes

Dr. Justin Barad, CEO and Founder of Osso VR, explores how VR and gamification are revolutionizing surgical training by providing accurate quantitative assessments and analytics before performing on a patient. ... We also dive into the adoption and

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KVA

KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...

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Our Top 5 Pharma Picks From Cannes Lions: Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep: The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool: Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....

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