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WHO

This page shows the latest WHO news and features for those working in and with pharma, biotech and healthcare.

AstraZeneca and Daiichi Sankyo receive FDA approval for lung cancer drug

AstraZeneca and Daiichi Sankyo receive FDA approval for lung cancer drug

Enhertu (trastuzumab deruxtecan) has been approved for patients whose tumours have activating HER2 mutations, and who have received a prior systemic therapy. ... Commenting on the approval, Dave Frederickson, executive vice president, Oncology Business

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  • How the Royal Society’s EiR programme can help to drive UK innovation How the Royal Society’s EiR programme can help to drive UK innovation

    In doing so, a legacy tool kit has been developed which will act as a coaching guide for other academic groups who believe they have marketable business concepts borne from their

  • Strategic commitment Strategic commitment

    Even worse, someone who is strongly disaffected with the strategy may work to undermine it. ... The former, successful group are better described as conversationalists, who engage with their teams in a very personalised way.

  • ‘Who moved my cheese?’Who moved my cheese?’

    Several authors and philosophers have described metaphors to help us understand how to manage goals and priorities in life, one of whom was the writer Spencer Johnson, in his book Who ... Your client might be a busy healthcare professional who prefers

  • Achieving communication excellence by targeting the right channel at the right time Achieving communication excellence by targeting the right channel at the right time

    Investing time up front to understand who they are, their behaviour, what they want and then mapping channels of communication is crucial. ... Industry is still trying to work out who these people are, and how to – or whether to – engage with them.

  • The pharma dichotomy The pharma dichotomy

    The people who are crazy enough to think they can change the world are the ones who do’. ... Perhaps it’s time we started hiring more people from outside pharma (eg technology, telecoms, FMCG and automotive) who really ‘get’ innovative digital

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Market Access Transformation

Founded in 201, Market Access Transformation (MAT) specializes in developing agile technology platforms that enable the healthcare community to exchange...

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The communication challenge of helping he next generation to be healthier
As the pressure on the health service increases the health of the next generation is vital for everyone. How do we show positive attitudes and change behaviour while future proofing...
Are we losing sight of what the democratisation of healthcare really looks like?
We have a core responsibility as healthcare communicators to consistently drive for better inclusion, engagement and compliance. What does the ‘democratisation of healthcare’ really look like?...
William Kilgallon
How the Royal Society’s EiR programme can help to drive UK innovation
...