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How pharma can unlock the potential of influencer marketing
Building a successful campaign around influencer marketing
How behavioural design is transforming the role and impact of life sciences in healthcare
Behavioural economics will become essential to the future success of life sciences companies
Immuno-oncology is fundamentally changing what value means, but how quickly can the pharma marketing, educational and service model change to reflect that?
The next generation of relationship holders will offer highly personalised services
What can pharma learn from the charity sector?
Collaborating with the third sector could lead to better patient support
Communication is the key to unlocking the potential of immuno-oncology
Communication is a necessity, not an option
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Communication is the key to unlocking the potential of immuno-oncologyCommunication is a necessity, not an option
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Doing more with less: when ‘client-centricity’ matters mostAt a time when companies face continued downward pressure on operational expenditure, doing ‘more with less’ is becoming a fact of life
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Developing advocacy in the pharmaceutical industryThe importance of advocacy programmes
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Got marketing ambition? You need to master biases of cognitionUnlocking the potential of cognitive bias
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The playbook of a ‘reluctant creative’The points to consider
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How can pharma build bridges with HCPs online?Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs
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Wordbird is a healthcare communications agency with creative, compelling copy at its heart....
Latest intelligence
- How can pharma engage with key stakeholders on NHS service transformation?
- Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare consulting team, explain how pharma should make its case for change...
- The race for an HIV ‘cure’
- Supercharging therapies as pharma and patients work together...
- Medopad: the up and coming unicorn transforming remote patient monitoring
- Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases....
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