PMLiVE Top 40 Creative Healthcare Agencies

10

2021

The Creative Engagement Group

AGENCY STATEMENT

We partner with clients to provide scientific engagement, employee engagement, L&D solutions, and capability development, all underpinned by applied behavioural science. We then engage audiences through the creation and delivery of experiential, film and immersive content and experiences.

  • Agency description
  • Today’s world is faster, more complex and more connected, where many old assumptions no longer apply. But despite this ever-changing landscape, we still need to deliver business results and in order to do so, engage effectively with all stakeholders - customers, employees, partners, societies. Engage in a way that drives lasting change.

    Today’s challenges need a new solution. A flexible ecosystem of specialists, working together to solve problems in a pragmatic way, that is creatively ambitious and impacts the business.

    Today, business is no longer defined purely by your balance sheet, it’s defined by the way the world experiences you. Businesses need to organise around the delivery of exceptional experiences.

    Uniquely, we offer an unusual combination of our Consult and Create services working together. Assembling integrated teams from across our specialist divisions, all focused on creating experiences that inspire lasting change.

    Axiom, our scientific engagement and life sciences training division, partners with clients to create Launch Excellence, Sustained Market Leadership and Portfolio Market Leadership. We have centres of excellence in Oncology, Haematology and Chronic Disease.

    Cormis, our capability development division, partners with Medical, Marketing and Commercial teams to transform the potential of people and the performance of teams.

    WRG, our live, hybrid and virtual event division, creates experiences that inspire lasting change for internal and external audiences.

    TCEG Film, our global video production division, creates film to inspire and move people and change behaviours.

    TCEG Digital, our interactive and immersive division, combines strategy, creativity and UX to keep pushing the boundaries of what’s possible.

    TCEG Behavioural Science, our in-house behavioural science capabilities provide the fuel and remove the friction to deliver experiences that inspire lasting change.

    Forty1, our employee experience division, creates impactful experiences that enrich people’s working lives.

    Logicearth, our digital learning services division, drives talent and performance development.

    The Creative Engagement Group is headed by Group CEO, Russ Lidstone and is a wholly owned subsidiary of Huntsworth Ltd.

  • Social media



  • 2021 Agency Data
  • 2020 awards
    Total staff
    500-749 staff
    Billings from UK creative healthcare work
    Healthcare staff
    150 - 249 staff
    Total agency billings
    Agency age
    Between 3 and 5 years
    Social media footprint
    Status
    NETWORKED
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    30-39%
  • This information was supplied or confirmed by The Creative Engagement Group. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • 2020/2021 PM Society Awards: Our scientific engagement team, Axiom, secured a SILVER for its Product Launch Summit created for Roche in the Covid Comms category.
    2021 Digital Event Awards - GOLD for our Roche Product Launch Summit.
    2021 Learning Awards: Bronze in the Innovation in Learning category for our behavioural science trial with AstraZeneca.
    2020/2021 Mind Wellbeing Index: The Creative Engagement Group, was awarded the highest accolade, GOLD, by the UK’s leading mental health charity Mind, for ‘achieving excellence’ in its approach to workplace wellbeing.
    2021 UK Best Companies: The Creative Engagement Group was recognised among the 100 Best Large Companies to Work For 2021. TCEG placed #12 in the Marketing & Media’s 40 Best Agencies to Work For 2021 list, which recognises the company’s commitment to its employees for that particular sector. The group’s London office placed at number #35 in London’s 75 Best Large Companies. Its Manchester office ranked #65 among the North West’s 100 Best Companies to Work For. Its Plymouth office was listed at number #38 for the South West’s 50 Best Companies to Work For.
    2021 Life Sciences Trainers & Educators network (LTEN) Awards: Our scientific engagement team were finalists in two categories: Innovation and Learning Content.
    2021 Campaign Experience Awards: SILVER in the Outdoor Experience category for our work with Transport for London.
    2021 Management Today Awards: Maddy Allen, head of our scientific engagement team was announced as one of Management Today's 35 under 35 - one of 'Britain's brightest young business leaders'.
    2020 Life Sciences Excellence Awards (LTEN): Winner for the Industry Partnership (provider) – ACTO, Axiom & AstraZeneca, who all came together to support a new indication that transformed physician perceptions. Axiom was also a Finalist in the Excellence in Learning Content (provider) category for our game-based approach that integrated multiple modalities of learning.
    2020 RoSPA Health & Safety Awards: Silver in the Achievement Award Category - Recognising TCEG’s performance in the way we manage safety across the Group. Gold for the Leisure Safety Award - Acknowledging excellence among organisations that manage the safety of guests and delegates.
    2019/2020 Mind Wellbeing Index: The Creative Engagement Group, was awarded a SILVER by the UK’s leading mental health charity Mind, for ‘achieving impact’ in its approach to workplace wellbeing.
  • This may contain additional awards supplied by The Creative Engagement Group that were not included when generating this year’s T40 - please see methodology to find out which awards schemes were included.

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