PMLiVE Top 40 Creative Healthcare Agencies

6

2021

VCCP Health

AGENCY STATEMENT

VCCP Health is the challenger agency for challenger brands. We transform the fortunes of Rx, OTC and wellness brands with big ideas that work across every touchpoint in the customer journey. Our work has often led to awards, but above all, it leads to results.

  • Agency description
  • The challenger agency for challenger brands

    VCCP Health was founded in 2008, as a specialist team equipped to bring VCCP’s renowned challenger thinking to healthcare brands. As well as our name and London offices, we share the VCCP principles, designed to challenge the bad habits of big agencies. This means we keep teams small and agile and foster a happy, responsible work environment.

    We pride ourselves on developing big ideas for healthcare brands that stand out, create intrigue and disrupt category conventions. Ideas that can change brand fortunes and change lives too.

    Having said that, the small details matter to us just as much as the big ideas. Process and punctuality may not sound exciting, but it’s our consistent attention to detail that keeps accounts running smoothly and ensure that we always deliver for clients.

    Our approach

    We specialise in working with ambitious clients to transform the fortunes of their Rx, OTC and wellness brands. How? By challenging the categories they operate in – in other words, finding a unique way to help the brand stand out from the crowd.

    Our motto ‘It only works if it all works’ is essential part of this process, ensuring we think beyond advertising and consider the entire customer experience.

    Our teams

    Once we gain a thorough understanding of our client’s business, we create a specialist team with the right skillsets to solve whatever challenge they face. This team works within the VCCP Partnership, sharing resources with our consumer colleagues who work on brands such as O2, Cadbury and Easyjet. This enables us to bring the latest consumer marketing thinking and innovations to healthcare brands.

    Our results

    We love to win awards (who doesn’t) but above all we judge ourselves by the results we achieve for our clients. Time and again though, we see a direct link between award-winning work and the upturn in the fortunes of our clients who ran it – keeping our creative teams and our clients happy.

    Enough about us.

    Are you facing any business problems or looking to get your brand noticed? Why not get in touch. We’re always ready for a challenge.

  • Social media



  • 2021 Agency Data
  • 2020 awards
    Total staff
    Over 749 staff
    Billings from UK creative healthcare work
    Healthcare staff
    30-39 staff
    Total agency billings
    Agency age
    Between 10 and 15 years
    Social media footprint
    Status
    INDEPENDENT
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    50-59%
  • This information was supplied or confirmed by VCCP Health. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • PMSociety Awards 2021 - AGENCY CHAMPION - Edwards Storks Music Room - Silver
    PMSociety Awards 2021 - CREATIVE CULTURE AWARD - Creative Culture at VCCP - Gold
    PMSociety Awards 2021 - DISEASE AWARENESS (PUBLIC/PATIENTS) - MSD Contraception - Bronze
    PMSociety Awards 2021 - EFFECTIVENESS - BRAND CAMPAIGN - Edwards Reborn - Gold
    PMSociety Awards 2021 - FILM & ANIMATION AIMED AT HCPS - Clare's Story film - Bronze
    PMSociety Awards 2021 - FILM & ANIMATION AIMED AT PUBLIC/PATIENTS - Teva World MS Day animation - Finalist

    Cannes Lions Pharma 2020/21 - FILM CRAFT: ANIMATION / VISUAL EFFECTS - EDWARDS STORKS - BRONZE LION
    Cannes Lions Pharma 2020/21 - FILM: CINEMA, TV AND DIGITAL FILM CONTENT A04 (Non-regulated: Direct to Consumer) - TEVA HAIRSPRAY - GOLD LION
    Cannes Lions Pharma 2020/21 - FILM: CINEMA, TV AND DIGITAL FILM CONTENT B02 (Non-Regulated) - TEVA HAIRSPRAY - SILVER LION
    Cannes Lions 2020/21 - Top 3 Healthcare Agency

    PM Digital Awards 2021 - Silver, Craft animation, Teva, World MS Day animation
    PM Digital Awards 2021 - Silver, HCP Campaign Effectiveness, Edwards, Inspiris Resilia Storks

    Pharmaceutical Marketing Excellence Awards 2020 - Gold, Excellence in engagement through multiple channels, Edwards, Inspiris Reslia, Storks campaign

    The One Show 2020 - Silver, Teva Hairspray

    PM Society Awards 2020 - Gold: Advertising campaign, Edwards Lifesciences, Inspiris Resilia, Reborn
    PM Society Awards 2020 - Gold: Mixed media campaign, Edwards Lifesciences, Inspiris Resilia, Reborn
    PM Society Awards 2020 - Gold: Film & animation HCPs, Edwards Lifesciences, Inspiris Resilia, Reborn
    PM Society Awards 2020 - Gold: Secondary care advertisement, Edwards Lifesciences,Inspiris Resilia, Reborn
    PM Society Awards 2020 - Gold: Film & animation patients craft award, Teva Pharma, Acts of Love, Hairspray
    PM Society Awards 2020 - Gold: Corporate and internal comms target award, Teva Pharma, Acts of Love, Hairspray & Best foot forwards
    PM Society Awards 2020 - Best of Show: Teva Pharma, Acts of Love, Hairspray
    PM Society Awards 2020 - Silver: Film & animation patients, Leo Pharma, Threads Primary care advertisement
    PM Society Awards 2020 - Bronze: Primary care advertisement, Leo Pharma, Ants
  • This may contain additional awards supplied by VCCP Health that were not included when generating this year’s T40 - please see methodology to find out which awards schemes were included.

Latest intelligence

Our Top 5 Pharma Picks From Cannes Lions
Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep
The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool
Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....
Syneos Health®

Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. The Company, including a Contract Research Organization (CRO) and...