PMLiVE Top 40 Creative Healthcare Agencies



Lucid Group


Founded in 2007, Lucid Group is a global healthcare consultancy who help clients to realise the full potential of their medicines. Experts in seamlessly combining commercial & medical strategy, creative & brand strategy, healthcare communications to solve healthcare's most complex problems.

  • Agency description
  • Founded in 2007, Lucid Group is a global healthcare consultancy who help clients to realise the full potential of their medicines.

    The unforgiving pace of specialised drug development, increasing market and stakeholder complexities, and unprecedented competition are combining to create the most challenging environment to launch and optimise new medicines.

    We need solutions that arerevolutionary, not just incremental. Our solutions help our clients to:

    • Discover meaningful, actionable insights that bring competitive advantagein real time
    • Generate evidence to meet diverse stakeholder needs andfulfil the asset’s full potential
    • Bring assets to market with pace, facilitatingresponsive strategic decision-making
    • Create the right market conditions tooptimise demand for medicines at launch and beyond
    • Leveragesimple, powerful ideas from complex data to continuously inform strategy and tactical optimisation
    • Design the mostvaluable personalised customer experiencesusing innovations to drive a measurable change in behaviour and health outcomes

    We have built a unique platform to challenge our clients to think and behave differently.


    We are uniquely configured to approach problems through the application of best-in-class functional expertise, ensuring every project has the optimal blend of experts working together seamlessly.


    We transform the way our clients develop solutions to today’s dynamic and multi-faceted healthcare problems. How? Through a human-centred creative design process that puts people’s needs, wants and capabilities at the centre of the solution.


    We reframe every objective and key strategic decision with the ambition to deliver meaningful outcomes that transform lives.

    We are a diverse team of over 500 talented individuals deploying a flexible model to ensure we attract the best talent from across the UK, and across the world.

    Beyond results to meaningful outcomes. Always.

  • Social media

  • 2022 Agency Data
  • 2021 awards
    Total staff
    500-749 staff
    Billings from UK creative healthcare work
    Healthcare staff
    250-499 staff
    Total agency billings
    Agency age
    Between 15 and 20 years
    Social media footprint
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
  • This information was supplied or confirmed by Lucid Group. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards


    2021 PMEA AWARDS:

    2021 MM&M:
  • This may contain additional awards supplied by Lucid Group that were not included when generating this year’s T40 - please see methodology to find out which awards schemes were included.

Latest content from Lucid Group on PMHub

My Lucid journey from PMW to Head of Medical
Working in Medical Communications has never been about the nine to five. Fusing science and language in the service of both clients and patients, this is typically a fast paced and demanding industry, but one which offers enviable flexibility, variety and intellectual challenge. Leading agency Lucid Group prides itself on the many growth and development opportunities it offers its people. In this article, Katherine Duxbury, Lucid’s Head of Medical, reflects upon her own bespoke working journey over the past 12 years and explains how creativity, collaboration and a passion for science have led to a rewarding, stimulating and self-curated career.
Lucid Group Communications Limited
Listen, learn and lift off

Lucid Group Communications Limited
Launch excellence

Lucid Group Communications Limited

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