Teva

Are healthcare brands finally wising up to the power of creative-led communications?

Teva’s Hairspray campaign helped drive awareness of the role of carers, while The Melanoma Typeface was designed to accurately represent the visual symptoms of melanoma using a single character – a ... And the list goes on. So it seems, encouragingly,

Teva reaches $925,000 settlement to resolve drug price-fixing claims

Last year, the US Department of Justice charged Teva for conspiring with competitors in a generic drug price-fixing probe. ... the allegations against us, which we continue to deny,” said Kelley Dougherty, a spokesperson for Teva.

Back to the future

We have seen this in the relative demise of Teva, whose leadership thought it could be both innovative and low-cost.

FDA priority review for Roche’s Esbriet in unclassifiable interstitial lung disease

year. The Swiss pharma company already has an ongoing patent lawsuit against a number of generic drugmakers, including Novartis’ Sandoz division and Teva Pharmaceuticals, which are seeking to bring cheaper, generic

Pfizer, Sanofi and others set to increase US drug prices in 2021

Generic drugmaker Teva Pharmaceuticals has also raised the prices on 15 drugs, including rare neurological disorders drug Austedo (deutetrabenazine), asthma steroid Qvar (beclometasone) and more.

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