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PMLiVE Top Pharma List

Cymbalta

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Cymbalta was produced by Lilly and Shionogi.

It's a knockout

In the red corner. CYMBALTA - for depression. Oh dear. ... It's bold, brave and different. As with the Cymbalta ad, it answers the brief but in a more positive way.

New Accounts: March

Zaicom MMC. Boehringer Ingelheim/Lilly UK. Cymbalta. Neurology. Virgo Health PR. Cephalon.

New Accounts: April

AstraZeneca. Crestor. Cardiovascular. Zaicom MMC. Boehringer Ingelheim/Lilly UK. Cymbalta. Neurology. Virgo Health PR.

New accounts: February

Corporate. The Choice Group. Boehringer Ingelheim/Lilly UK. Cymbalta. Neurology. Virgo Health PR.

New accounts: March

BMS. NHS marketing. Contract publishing. Medicom Group. Boehringer Ingelheim/Lilly. Cymbalta. Depression.

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