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Finalist

The Astellas Innovation Debate

by Astellas Pharma Europe


Summary of work

When you're a young pharmaceutical company, the challenge of building your profile and establishing relationships with the huge array of stakeholders that influence the industry is an enormous task. With such varied corporate audiences – healthcare professionals, policy makers, advocacy groups, journalists and many others – how can finite resources be deployed to achieve meaningful engagement with everyone? 

Harnessing the power of multichannel communications including digital platforms was the answer. The Innovation Debate brought together top experts to discuss the topical issue of population ageing in front of a live audience of important stakeholders. Digital and media activity extended campaign reach, and with strategic placement of our company name across branding and digital platforms, our profile was maximised. 

Each of the campaign channels accomplished outstanding results, collectively reaching across the full spectrum of our corporate stakeholders. The live event at The Royal Institution attracted an audience of more than 400 healthcare influencers. Digital activity resulted in over 22,000 views of the debate webcast and a further 87,000 views of supporting video collateral, as well as nearly 1.5 million Twitter impressions in the week of the debate. Media outreach saw more than 30 print, online and broadcast articles delivering 270 million opportunities to see.

Judges comments

Astellas clearly identified the need and understood the challenge ahead, making good use of audience insights in the choice of a title that would engage and stimulate. There was a nice use of digital channel integration to bring the programme together and very impressive engagement in terms of attendance at the event.


Highly commended

Every body has a skin story - by Pegasus for Godrej UK


Finalists

The Astellas Innovation Debate - by Astellas Pharma Europe

ASCO and beyond: Impacting the future decisions of healthcare professionals - by Nitro Digital for Boehringer Ingelheim

Know it. Confront it. World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


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Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.