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The Astellas Innovation Debate

by Astellas Pharma Europe

Summary of work

When you're a young pharmaceutical company, the challenge of building your profile and establishing relationships with the huge array of stakeholders that influence the industry is an enormous task. With such varied corporate audiences – healthcare professionals, policy makers, advocacy groups, journalists and many others – how can finite resources be deployed to achieve meaningful engagement with everyone? 

Harnessing the power of multichannel communications including digital platforms was the answer. The Innovation Debate brought together top experts to discuss the topical issue of population ageing in front of a live audience of important stakeholders. Digital and media activity extended campaign reach, and with strategic placement of our company name across branding and digital platforms, our profile was maximised. 

Each of the campaign channels accomplished outstanding results, collectively reaching across the full spectrum of our corporate stakeholders. The live event at The Royal Institution attracted an audience of more than 400 healthcare influencers. Digital activity resulted in over 22,000 views of the debate webcast and a further 87,000 views of supporting video collateral, as well as nearly 1.5 million Twitter impressions in the week of the debate. Media outreach saw more than 30 print, online and broadcast articles delivering 270 million opportunities to see.

Judges comments

Astellas clearly identified the need and understood the challenge ahead, making good use of audience insights in the choice of a title that would engage and stimulate. There was a nice use of digital channel integration to bring the programme together and very impressive engagement in terms of attendance at the event.

Highly commended

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The Astellas Innovation Debate - by Astellas Pharma Europe

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View the Communiqué Awards 2014 Photos

Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243