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The Succinct Communications Award for Medical Communications Consultancy of the Year

Sponsored by


Litmus MME

Summary of work

Litmus defines medical education in outcomes achieved for clients and healthcare professionals. One hundred per cent of programmes have learning objectives developed in partnership with a faculty to ensure relevance for target audiences. All programmes are designed in line with client strategy and evaluated across 3 pillars: reputation, engagement and intervention.

In 2011, Litmus delivered 77 learning opportunities across 24 therapy areas for more than 20,000 healthcare professionals. Integrating nine new staff, retaining 100 per cent of clients and delivering more than £2m in new business made 2011 our most successful year. Litmus exceeded even its own high expectations with 50 per cent growth against a plan of 33 per cent.

Judges comments

The agency offers a really solution-oriented approach backed by outstanding foresight and a focus on broader stakeholders. It has a focused business strategy and commitment to people development.

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.