… More than just medicine
With pharma’s increasing responsibility for patient medication adherence, 90Ten’s Carole North takes a look at the fresh focus on patient outcomes, the relevance of stakeholder support and some of the benefits new technology has provided in improving adherence.
… Trial and error on a digital landscape
With a growing number of successful digital and social media campaigns under its belt, Pharma is becoming increasingly online-savvy. Ged Carroll and Maya Anoakar of Ruder Finn discuss how industry can participate in and benefit from online conversations about health.
… Bringing PR in from the cold
Patient advocacy groups and pharma share a similar agenda: to drive greater access to medicine. Ogilvy Healthworld’s Claire Greef, Carsten Edwards and Antonia Betts explain how PR can support market access through PAG alignment and value messaging.
… Taking PR measurement up a notch
Measuring the effectiveness of public relations programmes can often prove difficult. Marianne Eisemann from Chandler Chicco Companies believes the METRIC model of measuring engagement and tracking influencer communications offers a valuable solution.
Also in this issue…
… Communicating clearly: preparing your talk
John Clare, CEO of LionsDen, discusses the need for thorough preparation before delivering a presentation, in this, the first of four instalments serialising his book: Communicating Clearly about Science and Medicine.
… Digital healthcare marketing: top five of 2012 so far
Alastair McQueen of eBee, picks the five hottest trends we’re likely to see in digital healthcare communications in 2012.
… Learning from the past and looking to the future
Sam Barnes of Axon looks back on 10 years of healthcare communications and considers the most significant changes, including increased regulation, the cost debate, the patent cliff and the importance of emerging markets…and then adds a few predictions for the decade ahead.
View Communique - Volume 30 online