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Pharmaceutical Market Europe - March 2017

PME MarchThis month in PME we take a look at employee engagement and the crucial role it plays in attracting and retaining talent, with those companies that get it right reaping the rewards of productive and motivated teams.

Delving deeper into the topic, we also have tips from award-winning employee engagement work by Virgo Health for Roche UK and a project that harnessed its pipeline strength to create ambassadors for the company’s vision.

The March issue also picks apart myths of multichannel excellence, an area in which pharma still has much work to do as companies wrestle with slow digital transformation processes and stagnating levels of digital satisfaction and digital marketing budgets. Nonetheless, it’s perfectly possible for pharma to pickup speed on its multichannel journey.

And we hear from Grünenthal’s new CEO Gabriel Baertschi about his company’s pursuit of innovation in pain relief.

View PME March 2017 online


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