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Pharmaceutical Market Europe - November 2012

PME October 2012PME - November 2012. This issue PME talks to …

Dr Thomas Hein
Bayer HealthCare’s vice president of global market research and new president of EphMRA talk to us exclusively about the future of market research, how customer insight can help improve patients’ health, and how EphMRA is helping to boost the reputation of the industry

And we take a look at …

Medical devices: getting the price right
Can the medical device industry reconcile itself to the consumer trend of giving away capital assets and maximising on sales of consumables?

Diabetes care in India
Pharma companies looking to educate Type 2 diabetes patients in India or encourage them to comply with a treatment regimen should explore how to get messages across digitally, says Kantar Health’s Reena Thapar

Ireland: the new pricing deal and its impact
Could sustained pressure on healthcare spending, combined with the continued impact of patent expiries, thwart the pharma industry in the Republic of Ireland?

Market access: Portugal
Price cuts and mounting debt in public hospitals are making access to essential medicines more difficult for patients and harming the industry, warns Apifarma

Innovation: ‘Junk’ DNA
ENCODE has identified 400 regions of ‘junk’ or non-coding DNA that may have a bearing on disease states. The implications for pharma and patients are huge – but that hasn’t quelled the controversy surrounding the study

Also with this issue …

Inside: Clinical Research Organisations 
Kevin Olson, CEO of Industry Standard Research details the best way to find the perfect CRO partner for you. 

We also take an in-depth look at the importance of the pharma/CRO relationship in the future development and commercialisation of treatments

Plus… Find out which CRO does what and where using our capabilities chart.

View: November 2012 PME online

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