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Pharmaceutical Market Europe - October 2015

PME October 2015

In the October issue of PME we look at how Bayer has been transforming its approach to technology and working to build digital into its DNA.

Sticking with a tech theme we examine how sales functions have been adapting to the digital age and find that, while sales dynamics are certainly changing, people remain the ultimate driving force.

In this issue of PME we hear from Boehringer Ingelheim’s new UK medical director Klaus Dugi, who speaks about patient engagement and his company’s work on a pioneering new scoring system that will put patient-centricity benchmarks in place.

Meanwhile, Thomas Stark - VP, medical affairs at Janssen EMEA - writes for us on his company’s approach to innovation, collaboration and research, and the importance of transforming outcomes to better reflect patient goals.

And in 10 Steps to Being a Better Manager we cover the success factors for transitioning to a general management role and how those moves can suddenly require a whole new way of thinking. 


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Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app - www.pmlive.com/pme

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