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Pharmaceutical Market Europe - April 2013

This issue PME talks with …

Peter Meeus

Managing director of Novo Nordisk UK, about how education and new partnerships are helping fight the battle against the country's worsening diabetes crisis

And we take a look at …

Emerging models

Which considers how the traditional hegemony of the old monolithic pharma company is beginning to give way to a new, more interconnected business structure

Lifestyle choices of consumer health

With the emergence of a new global market in consumer-focused health products, a race has begun between pharma and the consumer goods industry to stake a claim in the sector

... Revamping the NHS and the new challenges for pharma

Now that Clinical Commissioning Groups are responsible for planning and buying healthcare services for patients across England, we examine how the changes will impact pharma

Marketing communications: Beyond advertising

The world of healthcare advertising is evolving and, intriguingly, many agencies are asking the same question: what is adverting these days?

Masterclass: Healthcare industry apps

App fever seems to have gripped the industry, but should product managers feel somehow out-of-touch if they don't have a smartphone app in development?

Also with this issue …

Thought leaders

Two industry experts share their views on the evolving landscape of medical education

And

Innovation update

We learn how the industry is slowly beginning to embrace adaptive trial design 

View PME April 2013 online

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