This issue PME talks with …
Managing director of Novo Nordisk UK, about how education and new partnerships are helping fight the battle against the country’s worsening diabetes crisis
And we take a look at …
Which considers how the traditional hegemony of the old monolithic pharma company is beginning to give way to a new, more interconnected business structure
… Lifestyle choices of consumer health
With the emergence of a new global market in consumer-focused health products, a race has begun between pharma and the consumer goods industry to stake a claim in the sector
… Revamping the NHS and the new challenges for pharma
Now that Clinical Commissioning Groups are responsible for planning and buying healthcare services for patients across England, we examine how the changes will impact pharma
… Marketing communications: Beyond advertising
The world of healthcare advertising is evolving and, intriguingly, many agencies are asking the same question: what is adverting these days?
… Masterclass: Healthcare industry apps
App fever seems to have gripped the industry, but should product managers feel somehow out-of-touch if they don’t have a smartphone app in development?
Also with this issue …
Two industry experts share their views on the evolving landscape of medical education
And
We learn how the industry is slowly beginning to embrace adaptive trial design
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