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Pharmaceutical Market Europe - April 2014

View PME March 2014In this issue there’s a look at the top 15 biggest pharma brands in 2013 and we talk with …

… MSD’s Bruno Strigini
The company’s president, Europe and Canada discusses adapting to a new market reality …  

And we take a look at …

… Multichannel marketing
Senior figures talk about how to integrate a marketing approach that uses multiple channels …

… The competency trap
How success can make a company vulnerable to competition …

… Market access for cancer drugs
Demonstrating the value of cancer drugs in Germany …

Also with this issue …

… Digital Intelligence 
The mobile health market shows signs it’s growing towards maturity …

… R&D Pipeline
New tuberculosis treatments are sorely needed …

… Innovation Update
Using digital technology to recruit patients for clinical trials …

 

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