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Pharmaceutical Market Europe - January 2014

PME January 2014In this issue we talk with …

… Sanofi’s Laure Thibaud
The company’s SVP of corporate communications talks about her mission to build a communications team fit for the modern age … 

And we take a look at …

… Strategic change management
And ask: Is it time to restructure your approach?

… Disease awareness case studies
What marks out a successful campaign? 

… The EU HTA network
Building a collaborative market access network through EUnetHTA …

Also with this issue …

… Digital Intelligence 
The UK faces mHealth adoption barriers but Europe as a whole receptive to app ideas

… R&D Pipeline
ViiV Healthcare’s Dolutegravir offers a new option for people with HIV

… Innovation Update
3D printing takes off…

Digital Futuresand in addition ...

... Digital Futures
Digital marketing survey results
New Year, new attitudes – innovation must go further than just technology
How best to use online doctor networks in 2014
Tablet detailing and customers' increasing expectations …


View PME January 2014 online


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