In this issue we talk with …
… Sanofi’s Laure Thibaud
The company’s SVP of corporate communications talks about her mission to build a communications team fit for the modern age …
And we take a look at …
… Strategic change management
And ask: Is it time to restructure your approach?
… Disease awareness case studies
What marks out a successful campaign?
… The EU HTA network
Building a collaborative market access network through EUnetHTA …
Also with this issue …
… Digital Intelligence
The UK faces mHealth adoption barriers but Europe as a whole receptive to app ideas
… R&D Pipeline
ViiV Healthcare’s Dolutegravir offers a new option for people with HIV
… Innovation Update
3D printing takes off…
and in addition …
… Digital Futures
Digital marketing survey results
New Year, new attitudes – innovation must go further than just technology
How best to use online doctor networks in 2014
Tablet detailing and customers’ increasing expectations …
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