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Pharmaceutical Market Europe - July/August 2012

PME July Aug 2012

PME - July/August 2012. This issue PME explores …

European health reform 

Steven Flostrand and Raja Shankar, IMS Global Consulting, look at how ‘proactive’ countries – including Germany, Sweden and the UK – focused on deep reform could avoid the crisis currently dogging Greece, Spain and others


Deepak Khanna, ABPI president, speaks candidly about his plans for improving collaboration and communication between industry and the NHS


How will the biggest spender on social programmes cope as the government tightens its hold on healthcare spending?

The future of anticoagulants 

Springer Healthcare asks could modern anticoagulants spell the end for warfarin?

Market access in China 

Getting to grips with the nation’s reimbursement system is the first step to visualising the opportunities and challenges for pharma

Patient outcomes 

Delivering demonstrable outcomes is crucial; we all know that. But just how serious are we about patient outcomes, asks Visions4Health

View: July/August 2012 PME online

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