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Pharmaceutical Market Europe - March 2013

Pharmaceutical Market Europe PME March 2013This issue PME talks with …

Pierre Chancel

Senior vice president and head of Sanofi Diabetes discusses how the company is working to keep pace with the rapidly escalating threat from diabetes in emerging countries

And we take a look at …

Innovation models

As healthcare innovations evolve, the industry is beginning to look beyond its own four walls to embrace collaboration, says David Coleiro and Harry Sharman from Strategic North 

Austerity bites pharma in Spain

As Spain begins a partial privatisation of health services, industry needs to adapt fast to a hostile regulatory environment if it is to survive

... Digital China

Digital, mobile and social media are dominating the way healthcare communications professionals engage with customers and patients in China

Tomorrow's leaders

Attracting, developing and retaining talent requires a highly effective talent management strategy, explains Claire Dobbs of Havas Life London and Matt De Gruchy of Ogilvy Healthworld UK

Masterclass: customer experience

Exceptional customer experience gives pharma companies the chance to radically differentiate themselves from competitors

Pipeline: promising candidate for type 2 diabetes

There are several insulin analogues currently in phase III development 

View PME March 2013 online

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