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Pharmaceutical Market Europe - October 2012

PME October 2012

PME - October 2012. This issue PME talks to …

Trevor Smith

Takeda’s head of commercial operations for Europe and Canada chats about his company’s integration of Nycomed, its blueprint for the future and the market access challenges facing everyone in the industry

And we take a look at …

European healthcare reform

In the third and final articles in the series, Steven Flostrand and Raja Shankar, principals at IMS Health detail why the need for teams to engage payers and governments at all levels has never been greater 


David Glass and Iain Richardson from Pritchard Englefield look at the implications for pharma of the UK Bribery Act – law that the director of the Serious Fraud Office is intent on enforcing vigorously 

Spain: what does the future hold?

How much of a threat is the Eurozone crisis to healthcare provision and the pharmaceutical market in Spain? And does the recovery plan look like?

Behavioural economics

It’s not the answer to life’s big question but it does give us the framework we need to understand decision-making, write Paul Mannu and Nigel Griffiths from Insight Research Group

View: October 2012 PME online 

Also with this issue …

Clinical homecare – helping to raise standards in patient care 

In an environment where partnerships of varying kinds are key to improving patient care and outcomes, but the need for cost-containment lurks around every corner, clinical homecare has a lot to offer.

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